Assoc. Dir., Marketing Comms/Channels

Job Description
The Content Accelerator is within the Human Health Organization. The overall organization mission of the Content Accelerator is to accelerate our commercial transformation, with a focus on modernizing content creation for our launches to enable a competitive advantage across global markets. We strive to drive innovation, growth and productivity enabled by emerging technology and data. Our role is to work with colleagues across the world with the goal of doubling the speed, impact, and efficiency of our customer engagement over the next three years.

This role in Global Content Marketing will be focused on supporting launch brands. Day-to-day responsibilities focus on brand building, creative development, communication strategies, and leading the development of core content (promotional and medical ed) for HCPs and HCCs aligned with the commercial strategy and desired customer experience for key global brands.

Additional Key Responsibilities

Strategic partner and Content Expert to Global Brand Team, ensuring strategy realization during launch lifecycle

Leads core content creative execution efforts from briefing creation (Workfront), content development and management (tools/technology enhancements), Medical Legal Review (PRT) and compliant content accessibility & storage (DAM)

Embraces and implements technology advances to drive further content creation efficiency

Co-manage and provide oversight in day-to-day agency relationships specific to core content creation (timelines, consolidated direction, scope support)

Partner with CA Agency Team for AOR escalations

Consultative partner to development of Branding & Campaign Implementation Guidance ensuring brand consistency and standardization (supporting scalability)

Collaborates to ensure ELMs/HHI have access to globally-developed core strategic content, tools and technology for seamless re-use; executes governance plans

Identifies and creates content to support Global Congress efforts for launch lifecycle, sharing recommendations with GHQ marketing stakeholders

Manages content lifecycle during launch/post-launch period (global content renewals, updates, retirement)

Model the Content Accelerator vision through rapid adoption of AI enhancements

Consultant to Global Brand and Content Accelerator Teams providing input, guidance, updates and validation to operating model principles and structure

The candidate will ensure all activities are in full compliance with appropriate regulations and company policies.

Position Qualifications
Education Minimum Requirement: Bachelor's Degree required. Advanced degree preferred.

Required Experience and Skills

Demonstrated experience in digital marketing execution, digital media planning and customer analytics

Minimum of 5 years of combined experience in pharmaceutical or healthcare industry marketing/digital marketing/market support/sales functions

Astute business and analytical skills with the ability to synthesize complex scientific data into medical education/promotion content story development

Ability to translate complex scientific principles into simple and impactful consumer communications

Strong knowledge of marketing principles, such as L3 Next

Prior success leading cross-functional teams

Agency/vendor management experience

Strong project management and interpersonal skills

Preferred Experience and Skills

Therapeutic knowledge of pharma, vaccines, or other therapeutic areas that require complex scientific understanding

Product/New Indication/Market event launch experience

Experience and demonstrated leadership working with key marketing stakeholders, and country contacts

Experience with Veeva Promomats

Creative thinking / problem-solving skills / story-telling expertise

Ability to communicate proactively and effectively

Self-motivated; hands-on approach to work

Practical knowledge of agile methodology and frameworks with experience working in global cross-functional teams

Strong strategic thinking

Experience using analytics to measure and optimize digital initiatives/campaigns

Required Skills

Adaptability

Agile Methodology

Brand Building

Brand Consistency

Communication Strategy Development

Content Creation

Content Development

Content Marketing

Cross-Functional Teamwork

Customer Engagement

Data Analysis

Digital Marketing

Direct Marketing

Email Marketing

Innovation

Management Due Diligence

Management Process

Marketing Automation

Marketing Communications Planning

Media Planning

Medical Law

Metrics Analysis

Operating Models

Search Engine Marketing (SEM) + 2 more

Preferred Skills
Preferred skills were already covered in Preferred Experience and Skills. Additional specifics are not listed.

Location and Eligibility
US and Puerto Rico Residents Only: Our company is committed to inclusion, ensuring that candidates can engage in a hiring process that exhibits their true capabilities. Please click here if you need an accommodation during the application or hiring process.

San Francisco Residents Only: We will consider qualified applicants with arrest and conviction records for employment in compliance with the San Francisco Fair Chance Ordinance.

Los Angeles Residents Only: We will consider for employment all qualified applicants, including those with criminal histories, in a manner consistent with the requirements of applicable state and local laws, including the City of Los Angeles' Fair Chance Initiative for Hiring Ordinance.

EEO Statement
As an Equal Employment Opportunity Employer, we provide equal opportunities to all employees and applicants for employment and prohibit discrimination on the basis of race, color, age, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability status, or other applicable legally protected characteristics. As a federal contractor, we comply with all affirmative action requirements for protected veterans and individuals with disabilities.

For more information about personal rights under the U.S. Equal Opportunity Employment laws, visit EEOC Know Your Rights and EEOC GINA Supplement. We encourage our colleagues to respectfully challenge one another's thinking and approach problems collectively.

Benefits
We offer a comprehensive package of benefits. Available benefits include medical, dental, vision healthcare and other insurance benefits (for employee and family), retirement benefits, including 401(k), paid holidays, vacation, and compassionate and sick days. More information about benefits is available at https://jobs.merck.com/us/en/compensation-and-benefits.

Salary and Compensation
The salary range for this role is $142,400.00 - $224,100.00. This is the lowest to highest salary we in good faith believe we would pay for this role at the time of this posting. An employee's position within the salary range will be based on several factors including, but not limited to, relevant education, qualifications, certifications, experience, skills, geographic location, government requirements, and business or organizational needs.

The successful candidate will be eligible for annual bonus and long-term incentive, if applicable.

Employment Information
Employee Status: Regular

Relocation: No relocation

VISA Sponsorship: No

Travel Requirements: 10%

Flexible Work Arrangements: Hybrid

Shift: Not Indicated

Valid Driving License: No

Hazardous Material(s): n/a

Application Process
We do not accept unsolicited assistance from search firms for employment opportunities. All CVs / resumes submitted by search firms to any employee at our company without a valid written search agreement in place for this position will be deemed the sole property of our company. No fee will be paid in the event a candidate is hired by our company as a result of an agency referral where no pre-existing agreement is in place. Where agency agreements are in place, introductions are position specific. Please, no phone calls or emails.

Job Posting End Date
05/27/2026

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