Lead Advertising & Creative Services Manager

Job Description:

In this role, you will apply strategic creative direction, agency collaboration, and leadership skills to develop and execute innovative campaigns that increase customer loyalty, reduce churn, and drive revenue.
You will manage external agency partners across creative strategy, development, and execution of on-platform and on-air tactics while collaborating with internal business partners to ensure all projects are delivered on-time, on-brand, on-budget, and aligned with business goals.
Serve as the primary POC for internal stakeholders and external agency partners for specified projects, fostering strong cross-functional relationships across various stakeholders to align creative strategy with business objectives and KPIs while setting realistic expectations, ensuring clear communication and accountability
Manage end-to-end current customer creative campaigns, including:
Analyze briefs and determine creative tactic requirements to kickoff agency
Ensure agency adherence to briefs and expectations
Create, manage, and approve project schedules ensuring necessary timing requirements
Review/approve creative designs and messaging
Articulate well-reasoned creative options during reviews
Lead creative presentations to senior leadership with key understanding of campaign objectives
Consolidate and communicate feedback to agencies
Ensure quality control throughout project lifecycle serving as the final QC point person
Oversee final delivery within budget and specifications
Maintain project documentation:
Archive campaigns and track historical data
Monitor rights expirations and renewals
Document and communicate post-campaign learnings
Manage individual project budgets established by SOWs while proactively resolving campaign issues and identifying and implementing process improvements and best practices to ensure projects are delivered on time and on budget
Qualifications:

Bachelor's degree in Marketing, Advertising, Communications, or related field preferred
Minimum 4-8 years of experience in advertising, creative services, or marketing project management
Proven experience managing external creative agencies from concept through final delivery
Experience presenting creative work and campaign strategies to senior leadership
Ability to manage multiple projects simultaneously in a fast-paced and evolving environment
Background in customer retention marketing with a focus on loyalty, churn reduction, and revenue-driving campaigns
Strong understanding of creative processes, strategies, and file formats across multiple channels
Excellent project management skills with strong attention to detail and documentation
Excellent written, verbal, and presentation communication skills
Proven ability to independently resolve project challenges
Team player with the ability to support other team members as needed
Proficient in MS Office Suite with working knowledge of PowerPoint and Excel
Working knowledge of Smartsheets for project tracking and management
Familiarity with Figma for creative review and design collaboration
Familiarity with Acquia and Sharepoint for creative asset management

Benefits:

Healthcare Insurance: Synectics offers eligible employees and their dependents healthcare coverage through BlueCross BlueShield of Illinois. Eligibility begins on the 1st day of the calendar month following 60 days of continuous full time employment with Synectics. Premiums are subsidized by Synectics.

Dental Insurance: Synectics offers eligible employees and their dependents a dental plan through MetLife. Eligibility begins on the 1st day of the calendar month following 60 days of continuous full time employment with Synectics.

Vision Insurance : Synectics offers eligible employees vision insurance through VSP. Eligibility begins on the 1st day of the calendar month following 60 days of continuous full time employment with Synectics.401(k) Plan: The Synectics Inc. Investment Savings Retirement Plan. Synectics offers all employees who are 21 years of age or older the opportunity to invest in the 401(k) Plan on the first enrollment date that is at least 30 days after employment begins. Enrollment dates are each January 1st, April 1st, July 1st, and October 1st.

Technical Certification Bonus: Synectics is pleased to award its employees a bonus of up to $500 for an approved professional certification. In determining the bonus amount, Synectics will consider the cost of the test(s) for any certification relating to your current position, achieved during your employment with us. Only one Certification Bonus per calendar year may be awarded per employee. Only current, active employees will be eligible to receive this bonus. It will be awarded 90 days after the Synectics office has received documentation confirming the successful completion of the certification.

Synectics is an equal opportunity employer.