Lead Advertising & Creative Services Manager Lead Advertising & Creative Service

Lead Advertising and Creative Services Manager DIRECTV is seeking a Lead Advertising and Creative Services Manager with customer retention marketing and agency experience to drive a diverse set of current customer creative campaigns supporting DIRECTV products. In this role, you will apply strategic creative direction, agency collaboration, and leadership skills to develop and execute innovative campaigns that increase customer loyalty, reduce churn, and drive revenue. You will manage external agency partners across creative strategy, development, and execution of on-platform and on-air tactics while collaborating with internal business partners to ensure all projects are delivered on-time, on-brand, on-budget, and aligned with business goals.
Key Responsibilities Serve as the primary POC for internal stakeholders and external agency partners for specified projects, fostering strong cross-functional relationships across various stakeholders to align creative strategy with business objectives and KPIs while setting realistic expectations, ensuring clear communication and accountability
Manage end-to-end current customer creative campaigns, including: Analyze briefs and determine creative tactic requirements to kickoff agency
Ensure agency adherence to briefs and expectations

Create, manage, and approve project schedules ensuring necessary timing requirements
Review/approve creative designs and messaging Articulate well-reasoned creative options during reviews

Lead creative presentations to senior leadership with key understanding of campaign objectives
Consolidate and communicate feedback to agencies
Ensure quality control throughout project lifecycle serving as the final QC point person
Oversee final delivery within budget and specifications
Maintain project documentation: Archive campaigns and track historical data
Monitor rights expirations and renewals
Document and communicate post-campaign learnings

Manage individual project budgets established by SOWs while proactively resolving campaign issues and identifying and implementing process improvements and best practices to ensure projects are delivered on time and on budget
Experience Minimum 3 years of experience in advertising, creative services, or marketing project management
Proven experience managing external creative agencies from concept through final delivery
Experience presenting creative work and campaign strategies to senior leadership
Ability to manage multiple projects simultaneously in a fast-paced and evolving environment
Background in customer retention marketing with a focus on loyalty, churn reduction, and revenue-driving campaigns
Education Bachelor's degree in marketing, Advertising, Communications, or related field preferred
Skills Strong understanding of creative processes, strategies, and file formats across multiple channels
Excellent project management skills with strong attention to detail and documentation
Excellent written, verbal, and presentation communication skills
Proven ability to independently resolve project challenges
Team player with the ability to support other team members as needed
Systems Knowledge Proficient in MS Office Suite with working knowledge of PowerPoint and Excel
Working knowledge of Smartsheets for project tracking and management
Familiarity with Figma for creative review and design collaboration
Familiarity with Acquia and Sharepoint for creative asset management
Artech is an Equal Opportunity Employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, or any other characteristic protected by law. We are committed to fostering a diverse and inclusive workplace where all employees feel valued and respected.