Director, Media Strategy (Champs)

Director, Media Strategy

The Director, Media Strategy leads the development and execution of full-funnel, data-driven media strategies that drive brand growth, customer engagement, and measurable business impact. This role oversees integrated media planning across traditional, digital, social, streaming, and emerging channels while balancing long-term brand building with short-term performance objectives. The ideal candidate is a strategic and results-oriented leader with strong analytical capabilities, deep media expertise, and the ability to drive innovation across a fast-paced, consumer-focused environment.
Media Strategy & Execution

Lead the development and execution of integrated, full-funnel media strategies across brand and business priorities
Own media investment planning and budget management, ensuring effective allocation and return on investment across channels
Drive omni-channel media planning across television, streaming, digital, social, out-of-home, and emerging platforms
Translate business goals and marketing objectives into actionable media strategies and campaign plans
Ensure strong alignment between media strategy, brand storytelling, customer experience, and commercial priorities
Audience & Performance Analytics

Leverage audience insights, analytics, and media performance data to optimize targeting, investment, and campaign effectiveness
Partner with digital and analytics teams to monitor KPIs, evaluate performance, and refine strategies in real time
Champion an audience-first approach across planning, activation, measurement, and optimization efforts
Utilize data-driven insights to identify opportunities for growth, efficiency, and improved customer engagement
Cross-Functional & Agency Leadership

Serve as the primary media lead across Brand, Creative, Social, PR, CX, and other cross-functional teams
Manage agency relationships, including performance management, strategic planning, and contract oversight
Collaborate with internal and external partners to deliver cohesive, integrated campaigns across all channels
Drive alignment and communication across multiple stakeholders within a matrixed organization
Innovation & Media Transformation

Stay ahead of media trends, emerging technologies, and evolving consumer behaviors
Evaluate and pilot new media platforms, advertising technologies, and innovative partnership opportunities
Lead initiatives that improve media effectiveness, operational agility, and measurement capabilities
Identify opportunities to unlock incremental business value through strategic media partnerships and investments
Leadership & Team Development

Lead, mentor, and develop a high-performing media team
Foster a culture of collaboration, accountability, innovation, and continuous improvement
Present media strategies, campaign results, and business recommendations to executive leadership
Serve as a strategic advisor on media and consumer engagement trends across the organization
Qualifications

Required
10+ years of experience in media strategy, planning, investment, or integrated marketing roles
Proven experience leading full-funnel media campaigns across multiple channels and consumer touchpoints
Deep understanding of traditional, digital, social, streaming, and emerging media platforms
Strong analytical capabilities with experience using media and performance tools such as Google Analytics, Meta Ads, DSP platforms, or media measurement solutions
Experience managing large budgets, agency partnerships, and cross-functional stakeholder relationships
Strong leadership, communication, and executive presentation skills
Experience operating within complex, matrixed organizations
Ability to balance strategic vision with operational execution and measurable business impact
Preferred
Experience within retail, fashion, sportswear, or consumer-focused industries
Experience leading media transformation or omni-channel growth initiatives
Familiarity with media mix modeling, audience segmentation, or advanced attribution methodologies
Passion for innovation, emerging consumer trends, and performance-driven marketing