Responsibilities
This role sits at the center of the Marketing & Communications team, supporting the development and execution of creative assets for use across print and digital multimedia content. The person in this role will help bring the company’s brand to life for a variety of audiences, partnering closely with product, service, and sales teams to ensure messaging is consistent, fresh, and engaging.
It’s a hands‑on, collaborative role suited to someone who enjoys working across multiple projects simultaneously. The position supports day‑to‑day creative needs while also helping direct and connect efforts across the team. This individual will play a key role in shaping how content and creative comes together, ensuring work is cohesive and carries effectively across platforms.
How You’ll Make an Impact
Lead the development and execution of B2B marketing plans supporting commercial insurance products and services
Oversee creation of assets across print and digital channels, including trade publications, email, social media, and web
Direct video and multimedia production from concept through delivery, including scripting, storyboarding, filming, editing, and animation
Serve as editor for the quarterly agent/broker newsletter, guiding content and ensuring clear communication
Work with internal teams to maintain consistency in messaging, positioning, and creative output
Support internal communications, including audio and video content for company meetings and events
Manage and support a creative team through clear direction, feedback, and coaching
Qualifications
Bachelor’s degree in Graphic Arts, Marketing, Communications, or a related field
10+ years of experience in creative design and marketing, including brand development, multimedia content, and video production in a B2B environment
Proficiency in Adobe Creative Suite (Premiere Pro, After Effects, InDesign, Illustrator, Photoshop); web design/HTML knowledge is a plus
Working knowledge of Microsoft Office and related tools
Portfolio demonstrating design and video work
Experience leading projects, managing timelines, and supporting team members
Experience working with both internal and external audiences
Experience using data to support marketing decisions
Strong organizational skills with the ability to manage multiple priorities and deadlines
Familiarity with the commercial insurance market preferred, but not required
Benefits
Hybrid schedule: 2 days remote / 3 in‑office
Predictable hours (no nights, weekends, or holidays)
Competitive pay + generous PTO
Medical, dental & vision starting day one
401(k), tuition reimbursement & longevity bonuses
What to Expect
Work with marketing, technology, and business teams across the organization
Responsibility for creative execution from concept through delivery
A mix of independent work and team leadership responsibilities
Location
This role may be based out of any of our office locations, including: Conshohocken, PA; Wilkes‑Barre, PA
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Marketing Creative Director
Berkshire Hathaway GUARD Insurance Companies, Wilkes-Barre, PA, USA
Pay: 60.000 - 80.000
Job type: Full Time