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Senior Associate Brand Manager

PurposeBuilt Brands · Springfield, IL, USA ·

Job type:
Full Time

Job Description:

Support P&L management and financial analysis to drive profitability and achieve annual financial targets

Conduct ongoing analysis of shipment and POS data to identify trends, opportunities, and risks, and develop action plans in response

Support development and execution of advertising, promotional, and media plans in partnership with internal and external resources

Help maintain and evolve consumer and customer-facing content, claims, and product benefit communication

Leverage consumer data, macro trends, and category insights to evaluate new product extensions and adjacencies

Partner with innovation and project management teams to bring new products to market on time and on brief

Align brand channel strategy with sales team priorities

Develop persuasive sales presentation materials for line reviews and brand initiatives

Support pricing strategy development and alignment

Requirements:

3-5 years of brand or product management experience in a CPG environment

Demonstrated ability to manage multiple workstreams in a fast-paced, dynamic environment

Strong analytical skills, comfortable with shipment data, POS trends, and P&L analysis

Experience developing consumer-facing communications, media plans, and sales materials

Ability to influence and drive alignment across a wide range of cross-functional stakeholders

Clear, concise communicator, both verbally and in writing

Experience supporting new product development with cross-functional partners

Bachelor's degree required; MBA a plus

Benefits:

Flexible work options (remote)

Generous paid time off

Competitive salaries and bonus incentives

401K company match

Competitive medical, dental, & vision insurance

Pet insurance

Annual fitness stipend

Unmatched employee discount on all products

Summer Hours

LinkedIn Learning membership

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