PPC & Lead Generation Specialist

Since 1988, ISC Sales has grown from a regional industrial supplier into a trusted partner for commercial and industrial customers across North Texas and beyond. We specialize in technical HVAC, electrical enclosure climate control, and automation solutions, serving Fortune 500 companies, contractors, OEMs, and end-users with application-driven products and services. Over the decades, we have built strong relationships with leading manufacturers and developed a solid, high-demand customer base, reflecting both our stability and our growth in key markets.

At ISC Sales, we don’t just move products, we help businesses solve real-world industrial challenges. Our culture values accountability, collaboration, and professional growth, with opportunities to build long-term careers in technical sales, marketing, or customer service. Team members take ownership, work closely together, and have the autonomy to make an impact, all while enjoying the support of a tight-knit, high-performing team. If you’re driven and resourceful, ISC Sales is a place where your work truly matters.

Role Overview
We’re looking for a results-driven PPC & Lead Generation Specialist with hands‑on HubSpot experience to own and optimize our paid media strategy. This role focuses on driving high‑quality leads, improving conversion performance, and accelerating revenue growth through data‑driven campaign execution.

Key Responsibilities
Campaign Execution & Optimization

Develop, launch, and optimize PPC campaigns across Google Ads, Microsoft Ads, LinkedIn Ads, and other channels to drive qualified leads

Manage full‑funnel HubSpot workflows, including campaign setup, tracking, lead routing, and reporting

Write compelling ad copy and conduct keyword research, audience targeting, A/B testing, and competitive analysis to continuously improve performance

Monitor daily performance metrics and make proactive optimizations to reduce CPL and increase ROI

Plan and manage advertising budgets, forecasting spend and lead volume based on historical performance and market trends

Track, analyze, and report on key metrics, including MQLs, opportunities, conversion rates, and pipeline contribution

Website & Conversion Optimization

Own and optimize Google Shopping Ads strategy, including product feeds, compliance, and performance

Monitor website analytics and recommend improvements based on data insights

Build and optimize HubSpot landing pages, conversion paths, CTAs, and forms to maximize lead generation and conversions

Improve user experience and lead capture through continuous optimization and performance analysis

Lead Qualification & Nurture

Develop and manage lead nurture programs aligned to buyer stages and personas

Implement and continuously optimize lead scoring models in HubSpot

Ensure accurate lead routing, qualification criteria (MQL/SQL definitions), and CRM hygiene across HubSpot and CallRail

Analyze funnel performance to identify and address conversion gaps

Work closely with sales to align feedback, lead quality, and conversion improvement opportunities

Reporting & Analytics

Ensure accurate attribution through UTMs, tracking, and platform integrations

Identify opportunities to improve lead quality, campaign efficiency, and overall marketing performance

Qualifications

2–5 years of experience managing PPC campaigns with a focus on lead generation

Proven track record of improving lead quality while reducing cost‑per‑lead

Strong understanding of paid media best practices, conversion optimization, and landing page performance

Analytical mindset with proficiency in interpreting PPC metrics, HubSpot analytics, and CRM data

Strong writing and communication skills along with a collaborative, data‑driven approach

Hands‑on experience with HubSpot Marketing Hub (campaigns, workflows, reporting) – preferred

Experience with B2B lead gen funnels – preferred

Google Ads and/or HubSpot certifications – preferred

Broader digital marketing or SEO experience – preferred

Education

Bachelor’s degree in business or a related field

Perks & Benefits
At ISC Sales, we invest in your well‑being—inside and outside of work.

Financial Security:

401(k) with company match, diverse investment options, and service‑based bonuses

Health & Wellness:

Medical coverage with a $0 in‑network deductible, plus telemedicine and mental health support, along with dental and vision coverage and additional wellness perks

Work‑Life Balance:

Flexible PTO that never expires (with cash‑out option), paid holidays, and a true no after‑hours work culture

Growth Opportunities:

Tuition reimbursement, ongoing training, and clear paths for advancement

Extras:

Employee discounts, team events, catered lunches, and annual company outings

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