Senior Marketing Copywriter

Primary Purpose:

The Senior Marketing Copywriter serves as a subject matter expert in developing high‑impact copy that drives measurable growth across both DTC and B2B channels. This role leads the creation of strategic, performance‑focused content that brings our products, programs, and services to life—ensuring the right message reaches the right audience at the right moment to accelerate acquisition and conversion.

This is a hybrid position requiring 3 days a week onsite at our headquarters in Newton, MA.

Essential Functions / Responsibilities

Develop high‑impact, data‑informed content that drives awareness, registration growth, acquisition, and product usage across DTC and B2B channels.

Serve as a subject matter expert in performance‑driven writing, producing copy for paid social ads, email campaigns, landing pages, SEO‑optimized web content, newsletters, and direct mail.

Apply advanced SEO and AIO expertise to craft and optimize webpage copy aligned with keyword strategy, user intent, accessibility standards, and overall performance goals.

Translate complex value propositions into compelling, audience‑specific messaging, tailoring copy thoughtfully for diverse formats and placements.

Partner closely with designers, video producers, and creative teams to develop best‑in‑class digital experiences that seamlessly integrate copy and visual direction.

Lead cross‑functional collaboration with performance marketing, CRM, and marketing automation teams to ensure consistent, high‑performing messaging across programs and product lines.

Stay current on product updates, organizational initiatives, and competitive activity, proactively integrating insights into content recommendations and planning.

Manage the full lifecycle of content creation—from concepting and planning through drafting, refinement, testing, and final delivery—ensuring high‑quality work with minimal oversight.

Make timely, data‑driven copy edits based on performance insights, A/B test outcomes, stakeholder feedback, or evolving campaign requirements.

Maintain exceptional standards for proofreading, copyediting, fact‑checking, and brand voice consistency across all assets.

Minimum Qualifications

Bachelor’s degree in Marketing, English, Communications or related field

5‑7 years of experience in brand, content or performance‑focused copywriting

Preferred Qualifications

Experience and a strong portfolio showcasing B2C, B2B, and B2E writing, including digital, campaign, and web‑based assets.

Extensive experience creating high‑performing content for paid social campaigns, email marketing, and conversion‑focused web pages, with a strong track record of driving measurable acquisition and engagement.

Advanced working knowledge of SEO best practices, including keyword strategy, on‑page optimization standards, technical considerations, and SERP performance analytics.

Exceptional organizational and project‑management skills, with the ability to lead multiple writing assignments simultaneously while maintaining accuracy, quality, and timely delivery.

Demonstrated ability to build strong, collaborative relationships with cross‑functional partners, vendors, and external stakeholders at all organizational levels.

Proficiency in AP Style with a commitment to maintaining editorial consistency, clarity, and brand voice integrity.

Compensation
The annual salary for this position is between $87,000–$98,000. The pay range listed here is what Bright Horizons in good faith anticipates offering for this job opening. Actual compensation offers within this range will depend on a variety of factors including experience, education and training, certifications, geography, and other relevant business or organizational factors.

Benefits

Medical, dental, and vision insurance

Paid vacation, sick, holiday, and parental bonding leave

401(k) retirement plan

Long‑term and short‑term disability insurance

Life insurance

Money‑saving discounts and financial planning tools

Tuition assistance and education coaching

Caregiving support and resources for the children and adults in your family

Learn more at https://careers.brighthorizons.com/us/en/health-and-wellness

Equal Opportunity / EEO Statement
Bright Horizons provides equal opportunity in all aspects of employment and does not discriminate against any individual on the basis of race, color, religion, sex, age, disability, sexual orientation, veteran status, national origin, genetic information, or any other characteristic protected under federal, state, or local law. Bright Horizons complies with the laws and regulations described in the following federal government resources: Know Your Rights, Family and Medical Leave Act (FMLA) and Employee Polygraph Protection Act (EPPA).

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