Sr. Digital Content Manager

Responsibilities
Job Summary:

As a Senior Marketing Manager, you'll own and drive highly visible strategic marketing initiatives. You'll lead cross-functional teams and coach and mentor others.

Key Responsibilities & Essential Functions

Management / Communications / Leadership:

Provides strategic leadership; offers strategic, forward-looking marketing solutions to address business challenges; oversees strategy, planning, and execution of best-in-class, integrated marketing initiatives

Owns / drives highly visible strategic marketing initiatives; creates a cohesive marketing strategy to clearly solve business challenges

Serves as / viewed as a trusted advisor to business leaders and key stakeholders; provides strategic counsel, idea generation, and consultation on marketing solutions that meet business challenges

Champions for our customer, weighing in with strategic and tactical feedback that will help make H-E-B marketing more customer-centric

Leads cross-functional teams end-to-end, from brief to planning and all execution stages; ensures plans align with agreed-upon strategy and execution of messaging in market across all channels

Monitors marketing plan performance; course-corrects as needed

Identifies areas of opportunity to acquire new customers and subsequent campaigns to increase customer retention

Works closely with other marketing leaders on message prioritization and the creation of a H-E-B marketing calendar

Coaches / mentors others

Develops strong relationships with internal teams in stakeholders

Applies advanced-level subject matter knowledge to solve common business issues within established guidelines; recommends appropriate variances

Serves as a team or project leader; provides direction to team activities and facilitates information validation and team decision-making process

Works without day-to-day supervision; handles most unique situations; may seek advice to make decisions on complex business issues

The responsibilities and essential functions outlined above describe the general nature and level of work assigned to this position. This is not an exhaustive list of all duties, responsibilities, and skills required. Duties and responsibilities may be modified at any time based on business needs. Employees may be required to perform other job-related tasks as requested by their supervisor, subject to reasonable accommodations.

Qualifications & Key Requirements
Work Experience

7+ years Experience in marketing - Required

Knowledge/Skills/Abilities

Advanced verbal / written communication and presentation skills - Required

Advanced leadership and influencing skills - Required

Advanced critical thinking and problem-solving skills - Required

Advanced analytical skills; ability to analyze / draw conclusions from data - Required

Ability to drive long-term brand equity growth while delivering on business performance objectives - Required

Ability to lead large cross-functional project teams - Required

Ability to gain alignment with cross-functional teams, leaders, and stakeholders on complex projects - Required

Ability to manage multiple priorities and deadlines, and shift focus between projects / tasks; attention to detail - Required

Ability to demonstrate perseverance in achieving complex / ambiguous goals - Required

Ability to foster teamwork - Required

Education

A related degree or comparable formal training, certification, or experience - Required

Physical Demands & Working Conditions

Function in a fast-paced, retail, office environment

Travel by car or plane with overnight stays

Work extended hours

The work environment characteristics described here are representative of those a Partner encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

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