Position Overview
The Lifecycle Marketing organization at LegalZoom is hiring a highly motivated, experienced, technical, and innovative Senior Lifecycle Marketing Manager. This role will own and optimize the customer journey, applying data-driven lifecycle marketing programs across acquisition, expansion, retention, and operational campaigns.
You Will
- Be directly responsible for defining, designing and building data-driven lifecycle programs from campaign ideation to customer acquisition, expansion, and retention.
- Lead and manage cross-functional campaign execution, collaborating closely with teams including Product, Product Marketing, Performance Marketing, Partner Marketing, Sales/Care, Martech, and Brand & Creative.
- Own end-to-end QA and performance: define success metrics, monitor them, and deliver regular readouts to go-to-market partners; drive improvements through experimentation and upstream/downstream system or process changes.
- Be skilled in understanding and making prioritization trade-offs and making recommendations to balance speed with quality.
- Know how to use data analytics tools, such as Thoughtspot and Amplitude, to view performance and derive insights.
You Have
- Bachelor's degree in Marketing, Business, or related field or relevant experience.
- Minimum of 5 years of experience in marketing, with at least 3 years of direct experience in lifecycle marketing.
- Ability to balance priorities and negotiate scope with managers and stakeholders to hit launch goals.
- Proficiency in marketing automation platforms, CRM systems, and analytics tools.
- Strong analytical skills with the ability to interpret data, generate insights, and make data-driven decisions.
- Excellent communication and interpersonal skills, with the ability to collaborate effectively across departments and levels of the organization.
- Strategic thinker with a track record of developing and executing successful lifecycle marketing strategies including recommending enhancements to existing programs.
- Creative problem solver who can identify opportunities, drive innovation, and adapt to changing market dynamics.
- Strong project management skills with the ability to manage multiple campaigns and initiatives simultaneously.
- Knowledge of industry best practices, trends, and emerging technologies in lifecycle marketing.
- Technical abilities in marketing platform automation technologies including building of email and SMS campaigns and artifacts.
- Remote Employees must confirm that the internet service available has adequate bandwidth to support all work processes.
Remote Work
While this position is remote, we encourage and at times require in-person collaboration at our offices. LegalZoom is a remote-first company.
Compensation
National range for this role is $124,000–$139,500. Actual compensation will depend on location, experience, education, skill level, and business needs. Additional annual bonus, incentive bonus, and/or restricted stock units may be provided. Employees receive full range of medical, financial, and other benefits.
Benefits
- Medical, Dental, Vision Insurance
- 401(k) with matching contributions
- Paid Time Off
- Health Savings Account (HSA)
- Flexible Spending Account (FSA)
- Short-Term/Long-Term Disability Insurance
- Fertility benefits
- Mental Health support
- One Medical membership
- Fringe lifestyle benefits up to $250
Equal Opportunity Employer
LegalZoom is an equal opportunity employer, dedicated to diversity, equality, and inclusion, and provides equal employment opportunities to all employees and applicants for employment. LegalZoom prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. Additionally, LegalZoom is enrolled in the E-Verify program. For additional information on E-Verify, please visit Participation and Right to Work pages.
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