Senior Director, Sales Enablement

The Role
The Senior Director, Sales Enablement is a strategic people leader responsible for building and scaling the programs, tools, content, and frameworks that maximize seller effectiveness and accelerate revenue growth across G2's global sales organization. This role serves as the connective tissue between Sales, Marketing, and Product and ensures every seller has the knowledge, skills, processes, and resources to engage buyers confidently and close efficiently.

In This Role, You Will Be Responsible For
Enablement Strategy & Leadership

Define and own the vision, multi-year roadmap, and operating model for G2's global sales enablement function, in close alignment with the company's revenue goals and GTM strategy

Lead a high‑performing enablement team; foster a culture of continuous improvement, learning, and accountability

Serve as a strategic advisor and thought partner to senior sales leadership on all matters related to seller productivity, readiness, and ramp

Own the enablement budget, headcount planning, and vendor relationships in partnership with Finance and HR

Onboarding, Training & Curriculum Development

Design and continuously improve scalable onboarding programs that measurably reduce time‑to‑productivity for new sales hires across all roles, levels, and segments

Build and maintain a comprehensive continuous learning curriculum spanning sales methodology, product knowledge, competitive positioning, objection handling, and skills development

Develop and scale manager enablement programs that equip frontline sales managers to coach effectively, drive rep development, and strengthen team performance

Lead the design and delivery of major enablement events including Sales Kickoffs, New Hire Bootcamps, QBR preparation, and in‑field readiness programs

Content Strategy & Sales Tools

Own G2's sales content strategy; ensure sellers have timely access to accurate, high‑quality, buyer‑journey‑mapped content — including pitch decks, battle cards, talk tracks, case studies, and ROI tools

Evaluate, implement, and drive adoption of the sales enablement technology stack (e.g., Highspot, Gong, Hyperbound) across the global sales organization

Establish and maintain a content governance model to ensure all seller‑facing assets are current, on‑message, and easily discoverable

Partner with Revenue Operations to align enablement programs with CRM workflows, pipeline data standards, and forecasting processes

Analytics, Cross‑Functional Partnership & Stakeholder Influence

Define and own the enablement analytics framework; leverage leading and lagging indicators — including ramp time, win rates, deal velocity, content utilization, and training completion — to measure program impact and ROI

Present enablement insights, program results, and strategic recommendations to executive leadership on a regular cadence

Collaborate closely with Product Marketing to translate messaging, competitive intelligence, and new product launches into field‑ready assets and training programs

Partner with Marketing on demand generation alignment, ICP/persona development, and campaign‑to‑close enablement

Build strong relationships with sales leaders to ensure programs are tailored, adopted, and continuously improved based on field feedback

Minimum Qualifications

10+ years of progressive experience in sales enablement, sales strategy, revenue operations, or sales

4+ years leading and growing a team

Demonstrated success designing, building, and scaling enablement programs in a B2B SaaS or technology company

Deep expertise in modern sales methodologies and sales process design

Proven track record of influencing C‑suite and senior sales leadership as a credible strategic advisor

Strong data and analytics orientation with demonstrated ability to measure, report, and improve enablement program ROI

Hands‑on experience with enterprise sales enablement platforms

Exceptional communication, facilitation, and executive presentation skills

Experience managing complex, cross‑functional initiatives across Sales, Marketing, and Product

What Can Help Your Application Stand Out

Experience working at an organization that sells MarTech/AdTech or on a Marketplace

Experience implementing and/or training sellers on MEDDPICC

Location
In the US, we are thrilled to already have strong sales talent based remotely in a variety of different locations. We have 2 offices in the US where a large number of our sales teams and sales leadership is based. Because of this, there is always a preference for Chicago or Austin based talent.

Our Commitment to Inclusivity and Diversity
At G2, we are committed to creating an inclusive and diverse environment where people of every background can thrive and feel welcome. We consider applicants without regard to race, color, creed, religion, national origin, genetic information, gender identity or expression, sexual orientation, pregnancy, age, or marital, veteran, or physical or mental disability status. Learn more about our commitments here.

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