Sport Surfaces is hiring: LATAM PPC & SEO Specialist in West Palm Beach

About the Role
Sport Surfaces is looking for a highly skilled PPC & SEO Specialist to help improve our online presence, generate qualified leads, and optimize our digital marketing performance.
We are looking for someone hands-on, proactive, analytical, and results-driven who can take ownership of our SEO and paid advertising efforts internally. The ideal candidate understands both technical SEO and paid advertising strategy, and can help us increase traffic, improve rankings, and generate high-quality leads for our sports construction business.
This is an opportunity to work directly with leadership and make an immediate impact on the company’s growth.
Key Responsibilities
SEO

Develop and execute SEO strategies to improve organic rankings
Perform keyword research and competitor analysis
Optimize website content, metadata, technical SEO, and site structure
Improve website performance, indexing, and search visibility
Monitor rankings, traffic, and SEO performance metrics
Identify opportunities to increase organic lead generation
Work with developers and content teams to implement SEO improvements
PPC / Paid Advertising

Manage and optimize Google Ads campaigns
Create and manage PPC campaigns focused on lead generation
Monitor campaign performance, budgets, CPC, conversions, and ROI
Improve ad copy, targeting, landing pages, and conversion funnels
Analyze and report campaign performance regularly
Develop strategies to reduce acquisition costs and improve lead quality

Requirements

Proven experience managing SEO and PPC campaigns
Strong understanding of technical SEO and Google ranking factors
Experience with Google Ads and Google Analytics
Experience with keyword research and SEO tools
Ability to analyze performance data and make strategic decisions
Strong communication and organizational skills
Ability to work independently and proactively
Fluent English required

Preferred Experience

Experience with local SEO
Experience generating leads for construction, home services, or related industries
Familiarity with CRM systems and marketing automation
Experience improving website conversion rates
Knowledge of landing page optimization and user experience

What We’re Looking For

We are not looking for a traditional marketing agency approach. We want someone who takes ownership, understands performance marketing, and can bring measurable value to the company.
We need someone who is proactive, strategic, detail-oriented, and focused on results.

Why Join Us

Direct impact on company growth and lead generation
Opportunity to work closely with leadership
Flexible remote opportunity
Long-term growth potential
Fast-paced and entrepreneurial environment