Marketing & Brand Manager

Role Overview
We are seeking a dynamic and versatile Marketing & Brand Manager to join our client's team. This is a unique role – our marketing is not measured by cost‑per‑click metrics or direct sales attribution. Instead, your mission is brand visibility and digital omnipresence. When a prospect Googles us, scrolls LinkedIn, or browses Facebook, we want our name to show up consistently, professionally, and compellingly – so that when they're ready to buy, we're the first company they think of. The ideal candidate is hands‑on, adaptable, and genuinely excited about building a brand from the ground up with real creative freedom.

Key Responsibilities
Digital Presence & SEO

Own and manage the company's search engine presence across Google and other platforms

Stay current on AI‑driven search developments (ChatGPT, Claude, Copilot, Perplexity, etc.) and ensure our brand is visible in emerging discovery channels

Monitor analytics and continuously optimize for search performance

Social Media Management

Manage and grow the company's presence on LinkedIn, Facebook, Instagram, and other relevant platforms

Create and schedule fresh, engaging content that keeps us top‑of‑mind for prospects and clients

Develop and run paid social campaigns as needed

Content Creation & Branding

Produce high‑quality content including blog posts, case studies, email campaigns, and promotional materials

Develop sales enablement tools such as presentations, one‑pagers, and leave‑behind materials for our sales team

Maintain consistent branding across all internal and external touchpoints

Manage SWAG – sourcing, ordering, and distributing branded merchandise

Lead Generation Support

Support lead generation efforts using platforms such as ZoomInfo and Lead Forensics

Collaborate closely with the sales team to identify opportunities and provide marketing support

Spokesperson & Presentations

Serve as a company spokesperson – conducting facility tours for clients and prospects

Present marketing materials and company updates to internal and external audiences

Represent the brand with confidence, professionalism, and enthusiasm

Additional Responsibilities

Provide occasional executive‑level administrative support as needed

Take on ad hoc projects that support overall business goals – we're a small team and flexibility matters

What We're Looking For

Previous experience in marketing with knowledge and expertise in Social Media Management, Branding, SEO, Content Creation, Presentation, and Corporate Communication

Bachelor's degree in Marketing, Communications, Business, or a related field

Strong written and verbal communication skills with an ability to present confidently to groups

Creative thinker who can generate ideas and is open to feedback – including hearing "no" from time to time

Adaptable and hands‑on; comfortable wearing multiple hats in a small marketing environment

Thrives in a fun, casual culture

Self‑starter who can manage multiple projects without constant direction

Familiarity with tools such as Canva, HubSpot, and ZoomInfo is a plus

Compensation & Benefits

Competitive salary commensurate with experience

401(k) with company match

Health insurance

Paid time off (PTO)

Strong employee appreciation culture with regular recognition initiatives

Work Environment
This is a 100% on‑site position. You'll be working directly alongside our sales team and senior leadership in a collaborative, open environment where your ideas have room to grow. If you're looking for a place where you can make a real impact, build something meaningful, and actually enjoy coming to work – this might be exactly what you've been looking for.

EEO Notice
Vaco by Highspring values a diverse workplace and strongly encourages women, people of color, LGBTQ+ individuals, people with disabilities, members of ethnic minorities, foreign‑born residents, and veterans to apply.

Vaco by Highspring is an Equal Opportunity Employer and does not discriminate against any employee or applicant for employment because of race (including but not limited to traits historically associated with race such as hair texture and hair style), color, sex (includes pregnancy or related conditions), religion or creed, national origin, citizenship, age, disability, status as a veteran, union membership, ethnicity, gender, gender identity, gender expression, sexual orientation, marital status, political affiliation, or any other protected characteristics as required by federal, state or local law.

Vaco by Highspring and its parents, affiliates, and subsidiaries are committed to the full inclusion of all qualified individuals. As part of this commitment, Vaco by Highspring and its parents, affiliates, and subsidiaries will ensure that persons with disabilities are provided reasonable accommodations. If reasonable accommodation is needed to participate in the job application or interview process, to perform essential job functions, and/or to receive other benefits and privileges of employment, please contact HR@vaco.com.

Vaco by Highspring also wants all applicants to know their rights that workplace discrimination is illegal. By submitting to this position, you agree that you will be giving Vaco by Highspring the exclusive right to present you as a candidate for the foregoing employment opportunity. You further agree that you have represented information about yourself accurately and have not affirmatively misrepresented your qualifications. You also agree to maintain as confidential, to the fullest extent permitted by law, any information you learn from Vaco by Highspring about the position and you will limit disclosure of information about the position only to the extent necessary to perform any obligations in furtherance of your application. In exchange, Vaco by Highspring agrees to exercise reasonable efforts to represent you through all solicitation, job screening and resume dispersal.

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