Position Summary
The Associate Director of Sales plays a pivotal role in driving top‑line revenue across Entertainment, Corporate, and High-End Leisure segments through proactive sales leadership, strategic account management, and high‑touch relationship building. This position partners closely with the Director of Sales to develop and execute revenue strategies that align with the hotel’s brand positioning, market opportunities, and long‑term growth objectives.
The ideal candidate is commercially astute, relationship‑driven, highly organized , and experienced in luxury or upper‑upscale hospitality , with a strong network across entertainment, corporate, and premium leisure markets.
Key Responsibilities – Entertainment, Corporate & Leisure Sales
- Proactively solicit, manage, and grow a diversified portfolio of entertainment, corporate, and leisure accounts to maximize room revenue, length of stay, and market share
- Drive entertainment business including film, television, music, fashion, and media‑related stays, long‑term productions, and VIP travel
- Manage and grow corporate negotiated accounts , executive travel, and senior‑level relationships
- Support and oversee high‑value leisure and extended‑stay opportunities , including VIP, UHNW, and agency‑driven business
- Identify and pursue new business through prospecting, networking, referrals, and strategic partnerships
- Conduct sales calls, site inspections, presentations, and client entertainment aligned with brand standards
- Travel as required for sales calls, market visits, industry events, and relationship development
Key Responsibilities – Group & Account Strategy
- Oversee and support group business conversion and execution , partnering with Events and Operations teams
- Negotiate and manage corporate, entertainment, and group contracts , including RFPs, preferred partnerships, and long‑term agreements
- Monitor account production, pace, and pickup to ensure performance aligns with revenue goals
- Identify displacement opportunities and optimize mix across entertainment, corporate, leisure, and group segments
Key Responsibilities – Revenue & Strategy Collaboration
- Work closely with Revenue Management to align pricing, availability, and displacement strategy
- Support annual budgeting, forecasting, and segment strategy development
- Prepare and present regular sales reports, account reviews, and performance updates
Key Responsibilities – Internal Coordination
- Collaborate with Reservations, Front Office, Revenue, Events, and Operations to ensure seamless execution of all accounts and VIP stays
- Maintain accurate account profiles, rate loading, and production tracking in PMS and CRM systems
- Communicate key account details, VIP arrivals, long stays, and special arrangements internally
Brand Representation
- Represent the hotel at industry events, premieres, fashion weeks, trade shows, and client functions
- Uphold and embody the hotel’s luxury positioning, service culture, and brand standards in all interactions
Qualifications & Experience
- Minimum 3–5 years of experience in luxury or upper‑upscale hotel sales
- Strong background in entertainment, corporate, and/or high‑end leisure sales
- Proven track record of achieving or exceeding revenue goals
- Experience managing RFPs, negotiated rate programs, and group contracts
- Excellent negotiation, communication, and relationship‑building skills
- Proficiency in hotel systems such as Opera, Delphi, or similar CRM platforms
- Ability to work independently while collaborating with a senior leadership team
Personal Attributes
- Polished, confident, and client‑focused presence
- Strategic thinker with strong commercial and market instincts
- Proactive, adaptable, and solutions‑oriented
- Highly organized and detail‑driven
- Passion for luxury hospitality, service excellence, and relationship building