Key Responsibilities
Team Ownership (Core)
- Work closely with the GM of Omnichannel to:
- Set revenue targets and manage delivery (retainers, commissions, scopes, renewals, expansion)
- Build and manage monthly/quarterly forecasts, budgets, and variance analyses (actual vs. plan)
- Control and optimize team expenses (headcount, utilization, freelancers, tools, operating costs)
- Improve unit economics by brand and workstream (affiliate, live, paid, ops)
- Make resourcing tradeoffs to balance quality and profitability
TikTok Shop Lifecycle Strategy, GTM Architecture & Brand Budget Ownership
- Design end-to-end TikTok Shop strategies by lifecycle stage with clear KPIs, timelines, and owners
- Own both growth plans and financial plans at the brand level
- Advise on budgets and P&L levers (paid media, creator commissions, seeding, promos, live costs, ops investments)
- Build business cases and scenario plans (base/upside/downside) grounded in ROI
- Lead multi-quarter GTM roadmaps for launches, tentpoles, and campaigns
- Align creator/affiliate, live, paid media, and operations into one cohesive strategy
- Act as SME for TikTok Shop strategy based on client needs and targets
- Partner with Brand Strategists to build full strategic plans
- Own senior stakeholder relationships for priority accounts
- Lead QBRs/MBRs with clear, executive-ready insights and actions
- Proactively manage risk, expectations, and escalations
People Leadership (Manage 3–5 Brand Leads)
- Coach and develop team on strategy, prioritization, and execution
- Hold team accountable for financial performance and client success
- Recruit, onboard, and retain talent
- Lead performance reviews and career development planning
Operating Systems & Scalable Process
- Build scalable playbooks and SOPs
- Partner cross-functionally (ads, live, ops, finance) to ensure execution quality
- Drive knowledge sharing and process improvement
Market & Platform Expertise
- Bring deep category expertise (beauty, fashion, personal care)
- Translate consumer and cultural insights into strategy
- Stay ahead of TikTok Shop trends, policies, and algorithm shifts
- Quickly ramp across new brands, categories, and tools
Qualifications
- 8+ years in e-commerce, social commerce, brand management, consulting, or high-growth agency roles (TikTok Shop experience preferred)
- 3+ years managing managers or equivalent leadership scope
- Proven experience in revenue and expense management (forecasting, staffing, utilization, variance)
- Strong category expertise in beauty, fashion, and/or personal care
- Analytical rigor (KPI analysis, funnel optimization, test-and-learn frameworks)
- Excellent executive communication and stakeholder management
- High ownership, strong standards, and collaborative mindset
Plus: Strategic consulting and/or in-house consumer brand experience (e-commerce, growth, marketplace)
What We Offer
- Competitive base salary ($125,000–$160,000) + performance bonus (DOE)
- Medical, dental, and vision benefits
- 401(k) plan
- Flexible PTO, paid holidays, and sick leave