Western News & Info is hiring: Audience Development Manager in Prescott Valley

POSITION OVERVIEW:

This is a full-spectrum audience development role . You will own the grow the subscriber lifecycle: carrier routes, postal mail, and digital membership acquisition and retention. You'll work directly with our Publisher and leadership team to build sustainable audience growth that supports the long-term health of community journalism.

SCHEDULE:

Monday - Friday: 40-50hrs a week

Schedule options: 2:00pm-10:00pm or 4:00am - 1:00pm

Requirements

What You'll Do
Lead all print circulation operations including carrier force management, route optimization, and postal/mail distribution
Drive digital membership acquisition, retention, and churn reduction across our properties
Develop and execute subscriber growth strategies for both print and digital audiences
Manage relationships with distribution contractors and USPS partners
Analyze circulation data and present actionable reporting to executive leadership
Collaborate with editorial, advertising, and marketing teams to align content strategy with audience goals
Build and mentor a small but high-performing circulation and audience team
What We're Looking For

5+ years of newspaper circulation or audience development experience, ideally at a daily or multi-property operation
Demonstrated experience managing both a carrier force AND postal/mail distribution
Hands-on digital subscription and membership experience - you understand acquisition funnels, churn, and lifetime value
Strong analytical skills; comfortable with circulation audit data (AAM/CAC a plus)
A leader who can work independently and roll up their sleeves
Passion for community journalism and local media

About Us

We are a growing, family-owned group of community news properties with roots stretching back over 140+ years. We believe local journalism matters - and we're investing in it. We are growing, stable, and mission-driven. Our properties serve loyal, engaged communities across the Southwest, and we're looking for a leader to grow our audiences across every channel.

To Apply

Send your resume and a brief note about your circulation philosophy to asaccoman@westernnews.com. We respond to every qualified applicant.