Marketing Manager

Company Overview

D.R. Horton, Inc., the largest homebuilder in the U.S., founded in 1978, is a publicly traded company on the New York Stock Exchange. The company constructs and sells high-quality homes aimed at entry-level and first-time move-up markets. It also provides mortgage financing and title services through its subsidiaries. Find more information at www.drhorton.com.
Marketing Manager – Responsibilities

The Marketing Manager is responsible for planning and implementing marketing initiatives that support home sales, lead generation, community visibility, and brand consistency within the division. The position manages day-to-day marketing operations across digital and traditional channels, coordinates advertising and community launch activities, and collaborates with Sales, Operations, Corporate Marketing, and external vendors to support divisional business objectives.
Essential Duties and Responsibilities

Develop and implement divisional marketing plans, advertising strategies, and promotional campaigns.
Coordinate the creation, approval, and distribution of marketing materials including brochures, signage, flyers, digital advertisements, email campaigns, and sales support materials.
Manage divisional digital marketing activities including website updates, online listings, paid advertising campaigns, email marketing initiatives, social media coordination, and lead generation programs in partnership with Corporate Marketing.
Monitor and evaluate marketing campaign performance, website traffic, lead conversion metrics, and advertising effectiveness to identify trends and recommend adjustments.
Manage relationships with advertising agencies, printers, photographers, digital vendors, signage providers, and other external partners to ensure projects are completed on schedule and within budget.
Review and maintain marketing budgets, process invoices, track expenditures, and ensure marketing activities comply with approved divisional budgets and purchasing procedures.
Collaborate with Sales, Construction, Land, and Operations teams to support community openings, inventory home marketing, and market-specific sales initiatives.
Ensure all marketing materials, advertisements, and communications comply with company branding standards, Fair Housing requirements, licensing regulations, and applicable legal guidelines.
Analyze competitive market activity, consumer trends, and local market conditions to assist leadership in evaluating marketing opportunities and positioning strategies.
Contribute to the strategic planning and execution of new community launches.
Manage community product mix to optimize market appeal and overall streetscape diversity.
Assist with promotional events, realtor functions, and other marketing-related activities to increase brand awareness and community engagement.
Prepare and deliver reporting, tracking and performance analysis.
Support MLS-related activities.
Conduct all business in a professional and ethical manner to serve customers and increase the goodwill and profit of the company.
Supervisory Responsibilities

Supervises 2 or more employees.
Qualifications

Bachelor’s degree in Marketing, Communications, Business Administration, Advertising, or a related field required.
Minimum of 5 years of marketing experience required.
Experience managing advertising campaigns, digital marketing initiatives, and vendor relationships.
Knowledge of marketing principles, advertising strategies, digital marketing platforms, branding standards, and lead generation practices.
Skilled in project coordination, campaign management, vendor management, budget administration, and marketing performance analysis.
Strong computer skills are required. Proficiency in Microsoft Office applications and the ability to learn new programs/systems quickly is essential.
Ability to apply common sense understanding to carry out instructions furnished in written and oral form or via DRH applications.
Ability to sit for majority of 8-hour workday; use hands and fingers to handle or feel; reach with hands and arms; talk and hear. Specific vision abilities required by this job include close vision and peripheral vision.
The noise level is generally moderate.
Preferred Qualifications

Experience in residential homebuilding, real estate, retail, or consumer-focused marketing preferred.
Benefits

Medical, Dental and Vision
401(k)
Employee Stock Purchase Plan
Flex Spending Accounts
Life & Disability Insurance
Vacation, Sick, Personal Time and Company Holidays
Multiple voluntary and company-provided benefits

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