Marketing Manager

Essential Job Duties and Responsibilities:

Develop and execute a unified marketing strategy across four distinct brands (Jetstream, MRL, HOG, and Blasters), respecting each brand’s unique market position and history.

Lead, manage, and support marketing staff at each individual location, setting priorities, establishing standards, and promoting accountability.

Oversee the planning, development, and distribution of marketing collateral, including brochures, sales sheets, presentations, signage, and other print and digital materials.

Manage all social media strategies, content planning, and brand messaging to ensure a consistent and professional presence across platforms.

Direct brand image and visual consistency across all companies, locations, communications, and customer‑facing materials.

Plan, coordinate, and support trade show participation, including booth materials, show logistics, messaging, promotional items, and post‑event follow‑up.

Oversee company clothing, branded merchandise, and promotional gear programs to ensure quality, consistency, and alignment with brand standards.

Partner with leadership, sales teams, and location managers to align marketing initiatives with business goals, market opportunities, and customer needs.

Manage external vendors, designers, printers, and other marketing partners to ensure projects are delivered on time and within budget.

Create and maintain marketing calendars, campaign timelines, and project priorities across all four companies to ensure timely work product delivery.

Monitor campaign effectiveness, brand performance, and engagement metrics, and provide recommendations for continuous improvement.

Maintain a strong understanding of manufacturing markets, customer segments, industry trends, and competitor activity and bring suggestions for improvements to leadership to promote and grow the products and brands.

Ensure all marketing materials and communications reflect the professionalism, reputation, and long‑standing legacy of each company.

Education & Experience

BA/BS degree or equivalent relevant work experience considered in lieu of degree required.

Minimum of five (5) years directly related experience in heavy equipment manufacturing with progressive management experience required.

Demonstrated success in marketing leadership, team coordination, with multi‑business and site operations experience required.

Skills

Minimum of 5 years experience leading marketing initiatives or teams across multiple locations required.

Creative thinker and strong communicator with exceptional written and verbal communication skills, and an ability to use data to inform all decisions required.

Results oriented with strong problem‑solving skills.

Proficiency in marketing automation and blogging software to generate traffic, convert visitors into leads, and nurture them (using dynamic workflows) into converted customers.

Ability to build relationships across all departments, organization levels, and locations.

Strong project management skills; ability to demonstrate management of multiple projects at multiple sites with a high degree of organization, and on‑time completion.

Demonstrated ability to work independently as well as part of a team at all levels of an organization.

Up to 25% travel required due to multi‑site responsibility.

Supervisory Responsibility
This position is responsible for the direct supervision of the Marketing team members at HOG Technologies, MRL, Blasters, and Jetstream.

Travel
This position will require up to 25% travel due to multi‑site responsibility.

Benefits of Employment
In addition to excellent career growth opportunities, Federal Signal Corporation offers a wide array of benefits including life, medical, dental, vision insurance, paid holidays, paid vacation, 401(k) with matching contributions, and tuition reimbursement. We provide our employees with a smoke‑free, drug‑free workplace.

Equal Employment Opportunity
The Company is an equal opportunity employer. Qualified applicants will not be discriminated against on the basis of, and will receive consideration for employment without regard to, race, color, religion, national origin, sex, sexual orientation, gender identity, age, disability, genetic information, status as a protected veteran, or any other protected category, characteristic, or trait under applicable law. If you require reasonable accommodation in the application process, contact Human Resources at HR@federalsignal.com. All other applications must be submitted online.

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