Marketing Coordinator

Marketing Coordinator As the world's largest non-theatrical distributor of movies, Swank partners with top studios like Disney, Universal, Warner Bros., and Paramount to bring Hollywood entertainment to audiences beyond traditional theaters. Founded in 1937 and headquartered in St. Louis, the company delivers licensed film content to colleges, K12 schools, hospitals, cruise lines, libraries, and many other unique venues worldwide.
The Marketing Coordinator is responsible for supporting and executing marketing strategies that drive customer acquisition, retention, and growth. This role manages key marketing initiatives across channels, including events, print and digital collateral, social media, website content, and email campaigns. The Marketing Coordinator will work closely with the marketing and design teams to ensure projects are delivered accurately, on time, and aligned with company goals. Strong communication, project management, and editing skills are essential.
Responsibilities:
Manage end-to-end project workflows, timelines, deliverables, and budgets across multiple marketing initiatives
Serve as the central liaison between teams, ensuring clear communication, alignment on goals, and smooth project execution
Develop project strategies, ensure creative briefs are complete, and maintain regular project status updates for internal teams
Facilitate project meetings, evaluate unplanned requests for prioritization, and recommend process improvements
Partner with writers, designers, and market leaders to develop and update marketing materials, campaigns, and long-form content
Lead creative concepting, oversee reviews and approvals, and coordinate production details (printing, mailing, collateral)
Support monthly customer marketing needs and manage ad hoc creative requests from Sales
Assist in planning annual marketing goals, strategies, and tactics
Manage website content updates, monitor search performance, and track KPIs for web and social channels
Develop and execute social media and email strategies, including content development, scheduling, tracking, and reporting
Monitor trends, benchmark competitors, and ensure alignment between social media efforts and broader digital marketing activities
Build dashboards and reporting structures for performance measurement
Coordinate all aspects of exhibit and tradeshow participation, including logistics, creative materials, vendor relations, staffing, and on-site support
Build relationships with event partners and ensure booth design aligns with strategic goals
Lead pre- and post-show planning/training and evaluate success through metrics, surveys, ROI, and recommendations for future events

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