Social Media Manager

TikTok Marketing LeadLocation: Brooklyn, NY (Hybrid)Position OverviewWe are seeking an experienced and entrepreneurial TikTok Marketing Lead to own and scale our TikTok growth strategy. This role is ideal for someone who deeply understands TikTok's ecosystem, creator economy, affiliate marketing, and viral content dynamics.The ideal candidate is an "A+" operator with proven success building brands on TikTok through influencer partnerships, affiliate programs, content strategy, and performance-driven marketing initiatives.Key ResponsibilitiesDevelop and execute the company's overall TikTok growth and marketing strategyBuild and manage relationships with creators, influencers, affiliates, and agenciesLead affiliate marketing initiatives to drive revenue and customer acquisitionIdentify viral trends, content opportunities, and emerging platform strategiesCollaborate with creative teams to develop high-performing TikTok contentAnalyze campaign performance, optimize KPIs, and scale winning initiativesGrow brand awareness, engagement, and sales through TikTok Shop and organic contentRecruit, negotiate, and manage influencer partnerships and brand collaborationsStay ahead of TikTok platform changes, tools, and algorithm updatesQualificationsProven track record scaling brands on TikTokStrong experience in TikTok affiliate marketing and creator partnershipsDeep understanding of TikTok Shop, influencer ecosystems, and social commerceExperience managing influencer relationships and negotiating partnershipsData-driven mindset with strong analytical and performance marketing skillsExcellent communication, organizational, and relationship management abilitiesEntrepreneurial mentality with the ability to move quickly and execute independentlyExperience in fashion, apparel, beauty, lifestyle, or consumer brands is a strong plusWhat We're Looking ForWe are looking for a top-tier candidate who can help take our TikTok presence from early-stage growth to a dominant force in the category. This is an opportunity to play a major role in building a rapidly growing consumer brand with significant upside and leadership potential.