Associate Director, Global Marketing Planning & Activation - Bose Luxury (McInto

Bose Luxury Audio Experience

Bose Corporation is entering an exciting new era. Across multiple global Business Units and Global Functions, we are shaping the future of audio technology, automotive, luxury, and premium experiences. We invite you to join us in this transformation.
Bose Luxury is building the first true and globally recognized luxury audio experienceelevating sound beyond performance into culture, craft, and emotional connection. Our brands, McIntosh and Sonus Faber, represent distinct expressions of luxuryspanning bold cultural impact and refined, multi-sensory craftsmanship. Together, we are expanding beyond traditional audiophile audiences to engage a broader luxury consumer, while enabling our dealer and distributor network to deliver exceptional, white-glove experiences.
Associate Director, Global Marketing Planning & Activation

This role leads the global marketing planning and activation function, overseeing regional marketing teams, Training & Custom Integration GTM, and activation support of partnerships, collaborations, and events. It ensures that all marketing initiatives are prioritized, coordinated, and delivered across both consumer and customer audiences, while aligning cross-functional teams to deliver consistent, high-quality activation globally.
Roles & Responsibilities
Global Marketing Planning & Prioritization
Develop and manage a unified global activation roadmap across consumer and customer audiences
Translate brand strategy into clear annual and in-year marketing plans
Prioritize initiatives across retail marketing, channel expansion, training, partnerships, and integrations
Regional Marketing, Training & GTM Leadership
Lead Regional Marketing teams (EMEA, APAC, North America)
Oversee Training & Custom Integration GTM team to align enablement with marketing priorities
Ensure consistency in execution and alignment across regions and functions
Activation Frameworks & Program Orchestration
Establish global frameworks, playbooks, and briefing processes
Oversee rollout of campaigns, retail activations, demos, training programs, and assets
Ensure consistency, clarity, and alignment across all programs
Consumer & Customer Audience Activation
Drive engagement with luxury consumers, design advisors, audiophiles, and aspirational buyers
Enable dealers and distributors with tools, training, and assets to convert demand
Align audience strategy with regional execution and partner capabilities
Activation Operations
Manage global and regional activation calendars and budgets
Ensure coordinated and timely delivery of programs
Performance Tracking & Insights
Track KPIs across demand, engagement, training, and partner performance
Consolidate insights to inform planning and optimization
Experience & Skills
10+ years of experience in marketing, activation, or commercial planning
Experience leading regional marketing teams and cross-functional programs
Strong understanding of consumer and dealer/distributor ecosystems
Experience with training programs, partnerships, and events
Ability to build scalable frameworks and processes
Strong leadership and stakeholder management skills
At Bose, you're inspired to be and do your best and are rewarded for your unique talents! Our compensation is thoughtfully tailored to your skills, experience, education, and location, and goes beyond base salary. The hiring range for this position in the primary work location of New York, New York is: $164,200-$225,700. The hiring range for other Bose work locations may vary.
In addition to competitive base pay we offer rewards including bonus programs, comprehensive health and welfare benefits, a 401(k) plan, plus exclusive perks designed to support your wellbeing, and a generous employee discount where you can immerse yourself in our products and experiences.
Bose is an equal opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, genetic information, national origin, age, disability, veteran status, or any other legally protected characteristics.