Interim Head of SEO & AI Discoverability - 6 Month Contract

Search, LLM Visibility & AI-Powered Marketing Lead (AMRS)

Maintain momentum on Search, LLM visibility, and AI-powered discoverability across AMRS and global markets, while providing consistent team leadership and clear executive-level communication. Ensure priorities remain aligned, execution continues smoothly, and senior stakeholders have confidence in direction and progress.
Executive Communication & Global SME Responsibilities

Ensure strong executive alignment, continuity of leadership, and authoritative guidance on Search and LLM visibility
Executive & Senior Stakeholder Engagement

Serve as the primary point of contact for Search, SEO, GEO, and LLM visibility for senior leadership
Communicate regularly with the Global CMO, providing:
Clear updates on performance, risks, and opportunities
High-level insights on how Search and LLM discovery are evolving
Concise narratives that translate complex data into business impact
Engage with senior stakeholders across Marketing, Digital, Analytics, Content, and Engineering to:
Align priorities
Socialize progress
Escalate issues when needed
Global Subject Matter Expert (SME)

SEO & LLM Search

Act as the global SME for SEO, GEO, and LLM-driven search and discovery
Provide authoritative guidance on:
Search strategy and best practices
LLM visibility and AI-ready content structures
Technical readiness for search and generative AI platforms
Ensure consistency in how Search and LLM visibility are understood and applied across:
AMRS
Global teams (EMEA, APAC, Aladdin as needed)
Represent the Search & LLM visibility function confidently in executive forums, working sessions, and leadership discussions
Run Search & LLM Visibility Operations (Daily / Weekly)

Own day-to-day SEO, GEO, and LLM visibility workflows across AMRS, EMEA, APAC and partnering close with our Aladdin business
Work with AMRS Associate to turn insights into clear, prioritized recommendations for:
Content updates
New page creation
Evangelizing Conductor among AMRS stakeholders
Advise on dashboard creation for key campaigns
Be the Point Person for Key Stakeholders

Act as the primary search + LLM visibility contact for BlackRock
Join recurring meetings to:
Provide updates
Answer questions
Flag risks or blockers early
Manage Priority Content & Topic Workstreams

Oversee priority topic areas already in motion (e.g. crypto, income, dividends, investing basics)
Review content briefs and page templates (page groups, keywords, topics)
Ensure content is:
Search-intent aligned
LLM-readable
Structurally sound (headings, schema, internal linking)
Maintain Technical Readiness for SEO & LLMs

Partner with the technical SEO/GEO lead and Digital teams to:
Monitor crawlability and indexing
Ensure schema and metadata templates are applied correctly
Flag AI/LLM blockers (JS rendering, hidden content, component issues) and work to prioritize issues with components on high traffic sites)
Track progress on:
AEM technical improvements
Schema rollouts
Log file or bot access initiatives (where applicable)
Oversee Reporting & Executive Readouts

Own reporting cadence, including:
Search performance
LLM visibility trends
Topic coverage and competitive gaps
Contribute to or maintain Executive Scorecard inputs
Translate data into:
Simple narratives
Clear wins
Clear "here's what we're doing next" guidance
Coordinate with External Partners & Vendors

Serve as day-to-day contact for:
Conductor
Gain
Ensure:
Deliverables stay on track
Questions are answered quickly
Insights are actioned internally
Keep AI & LLM Education Moving (Lightweight)

Reinforce existing best practices for:
LLM-ready writing
Prompt-informed content creation
AI-assisted workflows
Answer questions from teams who are starting to apply these practices
Escalate more complex decisions rather than reinventing them
Managing Direct Reports & Team Leadership

Goal: Ensure continuity, clarity, and momentum across the Search & LLM Visibility team during Laura's maternity leave.
Day-to-Day People Management

Act as day-to-day manager for direct reports (e.g., AMRS SEO/GEO Lead, Global Technical SEO/GEO Lead)
Hold regular 1:1s to:
Prioritize work
Remove blockers
Ensure alignment to agreed goals and timelines
Provide clear direction on what matters most week to week (no re-prioritization whiplash)
Workstream Coordination & Ownership

Translate broader goals into clear, actionable tasks for each direct report
Ensure strong handoffs between:
Activation (content, campaigns, insights)
Technical readiness (crawlability, schema, AEM improvements)
Maintain visibility into:
What's in progress
What's at risk
What needs escalation