Web Strategist

Drive the development and execution of website strategies aligned with business and marketing goals, optimizing user experiences through audience insights, digital best practices, and ongoing performance improvements. Support cross-functional teams to enhance engagement and achieve measurable outcomes.
Employment type: 6 month contract, chance of extension
Location: Hybrid (Bloomington, MN)
Role Overview

As a Website Strategist, you will support the planning, development, and execution of website initiatives that align with organizational goals. You will collaborate with marketing, IT, and content teams to improve website usability, performance, and engagement. Your focus will be on delivering user-centered digital experiences that foster growth and satisfaction, while balancing strategic vision with day-to-day execution. This position requires a proactive approach to website governance, analytics, and optimization to support HealthPartners’ digital ecosystem.
Day in the Life

Coordinate website project intake and prioritization processes
Collaborate with UX, content, and tech teams on experience improvements
Monitor website performance metrics and provide actionable insights
Support website content standards and governance practices
Assist in translating stakeholder needs into site enhancements
Your Qualifications

Bachelor’s degree in Digital Marketing, Communications, or related field
3–5 years in website strategy or digital channel management
Experience supporting digital initiatives and website roadmaps
Knowledge of CMS platforms and website governance practices
Familiarity with SEO, analytics, and performance optimization tools
Ability to work in a fast-paced, cross-functional environment
Strong collaboration and communication skills
Experience in healthcare, insurance, or regulated industries preferred
Certifications in UX, Content Strategy, or Digital Analytics ideal
Understanding of WCAG, privacy, and compliance standards
Experience with website redesigns and CMS implementations preferred
Ability to manage multiple priorities effectively

#J-18808-Ljbffr