Brand & Product Manager

Our client is seeking a Brand & Product Manager to lead brand growth, innovation, and product development initiatives across a portfolio of food brands.

This individual will be responsible for developing consumer-focused strategies, driving commercialization efforts, and partnering cross-functionally to bring innovative products to market.

Responsibilities

Develop and execute annual brand plans and growth strategies

Lead product innovation and commercialization initiatives

Translate consumer insights into actionable marketing and product strategies

Manage new product launches from concept through execution

Support packaging, positioning, pricing, and portfolio management decisions

Partner with Sales, Operations, and R&D teams to drive successful execution

Manage agency and vendor relationships

Track brand performance and recommend optimization opportunities

Qualifications

5+ years of CPG brand management, product marketing, or innovation experience

Food, beverage, seasoning, condiment, or packaged goods experience strongly preferred

Experience managing product launches and commercialization initiatives

Strong analytical, strategic, and project management skills

Ability to thrive in a fast-paced entrepreneurial environment

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