Marketing Coordinator

Marketing Coordinator

The Marketing Coordinator is a key role to the success of our hotels as we continue to elevate our marketing. This role requires a foundation and understanding of the luxury aesthetic, with a strong focus on social media, website design and copy-writing. This role will maintain a strong entrepreneurial spirit, and is a self-starting team player that's creative, innovative, and is willing to roll up their sleeves to implement change and the latest thinking in marketing, social media, and partnerships. This role reports to the Area Director of Marketing and Area Marketing Manager and will support Wildflower Farms.
This is a hybrid position, in which frequent on-property presence at the hotel is required. Candidates ideally live in the Hudson Valley or surrounding areas.
Responsibilities:
Social Media & PR
Execute a social media strategy for all properties, assisting in day-to-day social media initiatives:
Implementing posts via Sprout
Community management: responding to direct messages and comments
Supports the PR agency with reservations + itineraries for Influencers and Press visits:
Liaise with PR agency + property teams to identify best dates and onsite experiences for visits
Maintain calendar alerting all property team members of Influencer and Press visits
Manage site alert forms and tastemaker agreements for upcoming visits
Maintains image library from Influencer visits and events on property
Email Marketing
Maintains calendar of email marketing campaigns and local initiatives
Supports Marketing & Communications Manager in crafting emails to appropriate audiences through copy and image selection
Marketing Partnerships
Supports Area Director of Marketing with the strategic implementation of creative and on-brand partnerships designed to elevate properties:
Maintains critical paths, event checklists, on-site event logistics
Asset Management
Digital Asset Management: Maintains and updates photo and video libraries in accordance with central process for the hotel & assets
Maintains current repository of Hotel Key Facts/Assets, Photo + Videos, Promotional Calendars, Key Messaging, Positioning, Journey Maps, Seasonal needs, Demand trends, Key contacts, etc.
Website
Daily maintenance of calendars, activities, dining menus, spa menus, and other events; Review for accuracy on a consistent basis
Marketing
Supports Marketing & Communications Manager in digital marketing activations, assists in selecting imagery & copy for digital marketing campaigns
Supports property needs for print and digital collateral on a proactive basis:
Works closely with Marketing & Communications Manager to maintain and create sales collateral including experiential, pre-arrival, F&B, area maps, and more
Creates monthly Marketing reports, both for high-level creative and budgeting:
Creates calendars / recaps highlighting the emails, key messaging points, and activations occurring each month
Maintains monthly Marketing budget and finances
Pay Range: $65,000/year - $70,000/year
Qualifications:
Bachelor's degree or at least 2+ years of experience in luxury or design space with experience in or an interest in social media management and marketing
Strong understanding of a luxury brand and aesthetic
Excellent verbal, written, presentation, and interpersonal communications skills
Strong attention to detail, ability to multi-task and manage time efficiently
Demonstrated ability to work with and support cross-functional project teams