Marketing Communication Specialist

ADB delivers software-led connectivity, service assurance, and service delivery solutions for broadband and video operators worldwide. With over 30 years of telecommunications experience, ADB helps operators ensure reliable connectivity, flawless service delivery and prevent service issues through platforms including Prisme™, vuTyme™ and graphyne fusion®. Headquartered in Switzerland, ADB delivers solutions that work reliably at scale and over time

We are looking for an experienced

B2B

Marketing Communication Specialist , to join the ADB Marketing Group department and support the company’s brand visibility, communication, and lead-generation activities across international markets.

In this role, you will be responsible for creating and managing marketing communication activities that promote ADB’s software and systems products and services. You will work closely with Sales, Product Marketing, Product Management, Graphic Designer, and external partners to translate complex product, business, and technical messages into clear, customer-focused communication.

Job location:

Poland (remote or hybrid from one of our offices: Katowice, Poznan, Zielona Gora)

What will you do?

Execute comprehensive B2B marketing strategies

to promote ADB’s software and systems products and services,

design and run omni-channel digital marketing campaigns

focused on communication and lead generation,

Co-manage cooperation with a digital marketing agency ,

Translate complex product, business, and technical messages into clear, customer-focused marketing language

across various channels, including ADB websites, social media, email campaigns, blogs, and press releases,

Monitor and analyse the performance and social engagement

of marketing campaigns using analytics tools and

recommend improvements

to maximize ROI and achieve business objectives,

Build and maintain

strong relationships with key stakeholders,

including customers, partners, industry influencers, and media outlets

Work with Sales, Product Groups, and Graphic Design teams

to understand product features and communicate them effectively to the target market as well as create high-quality marketing materials,

Plan and coordinate promotional events, webinars, conferences, and other marketing activities,

Support ADB’s presence at industry and customer events.

What’s important for us?

Working experience as a

Marketing Specialist

(min. 3 years) in online

B2B Marketing and Communication campaigns , especially through online channels including practical experience in designing and executing

omni-channel digital marketing campaigns ,

Solid

marketing background : good knowledge of

social media marketing , including LinkedIn, Twitter/X, YouTube, and Facebook and of

analytics tools

such as Google Analytics,

experience in writing press releases, technical articles, whitepapers, reports, or similar materials,

Fluency in English

– ADB is an international company and our language is English. You will create all materials and content in this language; conversational knowledge of

Polish is a plus

excellent written and verbal communication skills,

strong focus on timely and high-quality project delivery,

ability to work independently and as part of a collaborative team in a fast-paced, dynamic environment,

creative thinking and problem-solving skills,

good command of MS Office tools: Word, PowerPoint, and Excel.

Additional skills which help you find your feet at work?

Experience in organizing trade shows, webinars, and online events,

Technological background, understanding of basics of networking, web technologies, IT, video delivery,

Knowledge of marketing automation tools (like Mailchimp), Google tools (Google Analytics, Google Tag Manager), Adobe tools (Photoshop, InDesign, Illustrator), and/or WordPress CMS.

Experience in b2b marketing for video/streaming or broadband/ telecommunications domains

Experience in photography and video production.

Why is it worth working with ADB?

We do exceptional things

– ADB is not your average tech company. With

30 years on the market

and products used by over

200 of the world’s top Pay-TV and broadband operators , we’ve already made a name for ourselves—and we’re just getting started. We launched

PRISME™ , a game-changing AI-powered platform redefining how telcos manage their networks.

We offer

true challenges

in your daily work,

utilizing and creating top-notch technology . Want proof? We’ve

patented

around

400

solutions and our products are used by nearly

a millions users .

We create amazing solutions in cooperation with

technology leaders

– our products are among the first in the market.

Our team consists of

extremely experienced, high-qualified

subject-matter

Experts : We don’t just hire talent - we grow it. Sharing knowledge is part of our work.

We Invest in You – Growth is part of the journey here. That’s why we dedicate

5% of your work time

to self-development. You’ll have access to: English lessons, internal and external training, knowledge sharing sessions, and other tools agreed upon with your supervisor.

We Take Care – life’s more than just work and we get that. That’s why we offer benefits like: medical care (individual or family), group life insurance, sport card.

At ADB you can

change a job without changing your employer . We support

internal mobility ,

promotions , and

career path changes

because we believe in long‑term collaboration. In fact, our employees stay with us for over

10 years on average —because there’s always something new to explore here.

Global by Nature. Friendly by Choice.

Our teams span

Europe, the US, and Asia , and we all speak one shared language:

English . We work across borders, time zones, and cultures—but always together.And we know how to have fun, too. Whether its integration events, charity runs, or just catching up over coffee, we truly enjoy spending time together.

We are diverse –

ADB is committed to providing equal opportunities to everyone regardless of their race, ethnicity, religion, gender, sexual orientation, national origin, age, physical ability, or any other characteristic protected by law. What’s more, our company is a signatory to the Women’s Empowerment Principles.

We are open to various

forms of cooperation , depending on your needs.

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