Our client, an American multinational retailer of footwear and sportswear, is seeking a Senior Integrated Marketing Manager to join their team!
Location: NYC - hybrid
About this role:
- Develop and execute integrated marketing strategies that align brand, digital, and retail marketing efforts to maximize impact.
- Lead go-to-market planning for key campaigns and product launches, ensuring a 360-degree marketing approach.
- Partner with media, digital, CRM, social, and in-store teams to create seamless consumer experiences across all touchpoints.
- Drive alignment across internal teams and external partners to ensure marketing initiatives are optimized and executed effectively.
- Analyze marketing performance data and consumer insights to optimize campaign effectiveness and ROI.
Experience:
- 5-7 years of experience in integrated marketing, retail marketing, or omnichannel strategy.
- Strong expertise in developing multi-channel marketing strategies that drive measurable results.
- Experience leading go-to-market planning and campaign execution across digital, social, in-store, and experiential.
- Strong analytical skills with the ability to measure campaign performance and optimize got to market approach based on insights.
- Proven ability to manage complex projects, timelines, and cross-functional teams.
- Understanding of media planning, CRM, and retail marketing best practices.
Interested? Apply now!