Content Brand Strategist

The Opportunity

At Potomac, we're not for everyone-and that's by design. We attract people who think critically, communicate clearly, and execute with urgency. People who care deeply about their work and don't need handholding to make things happen.

We're a boutique tactical asset manager with a differentiated product that serves the independent broker-dealer and RIA channel

Headquartered in Bethesda, MD, we combine institutional-grade investment expertise with a quantitative process that is Built to Conquer Risk

®.

Summary

Potomac is seeking a

Content Brand Strategist with Advanced Copywriting Experience

to help shape and amplify the firm's voice across every touchpoint. This is a strategic storytelling role responsible for developing compelling narratives, creating high-impact content, and ensuring brand consistency across marketing, sales, executive communications, and thought leadership initiatives.

This position sits at the intersection of brand strategy, content marketing, and advanced copywriting. You will translate complex investment concepts into clear, engaging messaging that builds trust, strengthens advisor relationships, and supports business growth.

The ideal candidate combines exceptional writing skills with strong strategic thinking, audience awareness, and an understanding of how content drives engagement throughout the customer journey.

Key Responsibilities

Elevate Potomac's Brand Narrative

Help define and evolve Potomac's brand voice, messaging framework, and narrative strategy
Ensure consistency across all internal and external communications
Develop messaging that clearly articulates Potomac's value proposition and differentiators
Partner with leadership to strengthen the firm's market positioning
Drive Content Strategy

Develop and execute content strategies aligned with business objectives and growth initiatives
Create content plans that support advisor engagement, lead generation, brand awareness, and retention efforts
Identify opportunities to leverage content across multiple channels and audiences
Ensure content supports broader sales and marketing initiatives
Create High-Impact Content

Write and edit compelling content across a variety of formats, including:
-Thought leadership articles

-Advisor communications

-Marketing campaigns

-Website content

-Email campaigns

-Sales enablement materials

-Executive messaging

-Social media content

-Presentation materials

-Video scripts

Translate complex investment concepts into clear, persuasive, and accessible messaging
Develop content that balances educational value with business objectives
Measure and Improve Performance

Monitor content performance and audience engagement metrics
Use data and insights to refine messaging and content strategy
Continuously identify opportunities to improve effectiveness and impact
Stay informed on industry trends, content best practices, and evolving advisor needs
Qualifications

Required

5-10 years of experience in content strategy, brand marketing, communications, copywriting, or a related field
Exceptional writing, editing, and storytelling abilities
Experience developing content strategies that support business growth objectives
Demonstrated ability to create compelling content across multiple channels and formats
Strong understanding of audience segmentation and content performance measurement
Experience collaborating with senior leaders and cross-functional teams
Preferred

Experience in financial services, asset management, wealth management, or a related industry
Familiarity with advisor-focused marketing and distribution models
Experience supporting executive thought leadership programs
Understanding of marketing automation, CRM systems, and digital marketing channels
Potomac is not your typical asset manager. We cut through the industry BS with brutal transparency and an obsession with execution. If you're looking for a slow pace and low volume, this isn't for you. If you want to drive, build, and scale, this is your shot.

Benefits:

Medical insurance
Vision insurance
Dental insurance
Health savings account option
401(k) & other retirement benefits
Paid maternity leave
Paid paternity leave
Commuter benefits
Disability insurance
Paid time off