Communications Coordinator, Email Marketing

The University of Iowa Office of Admissions is hiring a dedicated Communications Coordinator, Email Marketing! (100% appointment)

Are you a creative communicator who loves blending strategy, storytelling, and data? This role puts you at the heart of how we connect with future Hawkeyes.

In this position you will design and deliver targeted email campaigns using our CRM system, MAUI, and our bulk email platform, Dispatch, ensuring the right message reaches the right audience at the right time.

Responsibilities

Develop and improve existing segmented email campaigns to best serve the current prospective student audience in coordination with the Assistant Director.

Assist with staff campus visit programs, as needed.

Review and edit print materials for recruiting.

Develop methods for measuring impact and tracking analytics of communication, marketing and social campaigns, and report outcomes accordingly.

Required Qualifications

Bachelor’s degree in marketing, communications, journalism or a related field, or an equivalent combination of training and experience providing a comparable level of expertise.

Minimum of 6 months working in communications, marketing, or related field, or multiple related internships for a recent college graduate.

Competencies Required

Demonstrates a working proficiency level in the following competencies:

effective written and oral communications

writing and editing strategic, clear, creative and clean copy

organizational communications including writing copy for email, web, or direct mail marketing campaigns

bulk email software/services; ability to navigate and troubleshoot

relationship and team management including experience working within one or more creative team(s)

Desirable Qualifications

Experience in higher education student recruitment

Experience with media creation, video, audio, graphics, photography, design

Experience with digital advertising, tracking and analytics

Experience with customer relationship management (CRM) systems, building, tracking, and segmenting populations

Experience creating targeted campaigns using bulk email systems

Basic familiarity with relational database concepts

Basic familiarity with HTML

Experience working with Google Analytics

Compensation & Benefits
Anticipated hiring salary range: $43,240–$45,000, with the top of the range reserved for exceptionally qualified applicants. This position includes a comprehensive and competitive benefits package. Benefits include health coverage, university‑paid life insurance, robust retirement plans, leave policies, 24/7 support services, well‑being resources, and access to UI Health Care specialists. Tuition assistance and advanced training opportunities are also available.

Work Modality: This position is performed fully on‑campus and will not be eligible for remote or hybrid work arrangements.

The University will not sponsor any work authorization for this role.

Contact Information

Organization: Provost

Contact Name: Monica Frank

Contact Email: monica-frank@uiowa.edu

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