About Campbell's
Since 1869, we’ve connected people through food they love. We’re proud to be stewards of amazing brands that people trust, including Campbell’s, Cape Cod, Chunky, Goldfish, Kettle Brand, Lance, Late July, Pacific Foods, Pepperidge Farm, Prego, Pace, Rao’s Homemade, Snack Factory, Snyder’s of Hanover, Swanson, and V8. Here, you will make a difference every day. You will be supported to build a rewarding career with opportunities to grow, innovate and inspire. Make history with us.
Benefits
- Medical, dental, short and long‑term disability, AD&D, and life insurance (individual, families, and domestic partners)
- Matching 401(k) plan with immediate vesting
- Unlimited sick time, paid time off, and holiday pay
- Free fitness center access (if on site at WHQ)
- On‑site day care (operated by Bright Horizons) and company store access
- Campbell’s Cares program matches employee donations and volunteer activity up to $1,500 annually
- Access to Employee Resource Groups (ERGs) supporting employees
Responsibilities
- Shape and lead Campbell’s integrated Brand PR and Influencer strategy, redefining how our iconic brands show up in culture
- Drive authentic consumer connection and cultural relevance through modern earned media and creator partnerships
- Transform earned media and influencer into a powerful engine of brand impact and business growth
- Elevate brand reputation and storytelling across a diverse portfolio including Campbell’s, Goldfish, Snyder’s of Hanover, V8, Milano, Pace, Cape Cod, Prego, Pepperidge Farm, Rao’s, and more
- Inspire a high‑performance team and build the future of consumer‑centric, culturally connected marketing at Campbell’s
- Lead and evolve Campbell’s approach to earned media, strengthening PR capabilities while embedding influencer and creator marketing as a core growth driver
- Design and activate an always‑on earned + influencer ecosystem that drives continuous conversation, reach, and relevance
- Deliver culturally compelling campaigns that generate measurable, data‑driven business impact
- Identify, partner with, and grow relationships with influencers and creators to authentically tell brand stories and connect to cultural moments
- Establish and track KPIs across PR and influencer efforts (reach, engagement, sentiment, cultural impact, business contribution) and continuously optimize performance
- Develop compelling messaging frameworks and narratives that translate across media, creators, and platforms
- Build and maintain strong relationships with media, creators, agencies, and platform partners to keep brands at the center of conversation
- Partner with Corporate Communications on crisis and reputation management in an always‑on media environment
- Lead, coach, and develop a high‑performing team that blends PR and influencer expertise and fosters innovation and collaboration
Team and Stakeholders
- Cross‑functional marketing teams including Social Media, Brand Marketing, and Consumer Engagement
- Corporate Communications and Reputation Management teams
- Media, PR, and influencer/creator agencies
- Platform partners and external media organizations
- Internal leadership and stakeholders across Campbell’s brand portfolio
Qualifications
- Bachelor’s Degree required
- 10+ years of experience across brand PR, earned media, and influencer/creator marketing
- Strong foundation in traditional media relations, ideally within CPG or consumer brands
- Proven leadership experience building and inspiring high‑performing teams
- Demonstrated success delivering integrated earned strategies across traditional media, digital channels, and influencer activations
- Experience building and scaling influencer programs that drive cultural relevance and extend PR impact
- Strategic mindset with the ability to modernize PR through creator‑and culture‑led approaches
- Strong track record of managing relationships with top‑tier media and influencers/creators at scale
- Exceptional communication and storytelling skills, with the ability to craft narratives that translate across formats and audiences
- Strong analytical mindset with experience defining KPIs and optimizing performance across earned and influencer programs
- Proven ability to navigate complex organizations and manage multiple stakeholders to deliver results
Preferred Experience
- Prior experience in CPG or highly brand‑driven consumer industries
- Deep understanding of cultural trends, creator ecosystems, and emerging platforms
- Experience integrating PR, influencer, and social strategies into a unified, modern marketing approach
- Crisis management experience within a complex, fast‑moving media environment
Compensation and Benefits
The target base salary range for this full‑time, salaried position is between $172,000‑$236,500. Individual base pay depends on work location and additional factors such as experience, job‑related skills, and relevant education or training. Total pay may include other forms of compensation. In addition, we offer competitive health, dental, 401(k), and wellness benefits beginning on the first day of employment.
Equal Employment Opportunity Statement
The Company is committed to providing equal opportunity for employees and qualified applicants in all aspects of the employment relationship, including consideration for employment, without regard to race, color, sex, sexual orientation, gender identity, national origin, citizenship, marital status, protected veteran status, disability, age, religion, or any other classification protected by law.
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