Associate Director, Integrated Media Planning
Qualifications
- 5-7 years of media planning experience with a strong agency background
- Experience working with clients in the travel vertical, ideally with both national and local experience
- Understanding of the sports landscape and integration opportunities
- Track record of cultivating and maintaining trusted client relationships
- Proven leadership ability and experience managing others; a strong desire and capability to grow and develop talent
- Hands‑on media practitioner able to create and execute a full‑funnel, omnichannel approach to planning
- Firm understanding of how to build and bring to life audience‑first paid media strategies and the appropriate tools and inputs to support data‑driven recommendations
- Advanced knowledge of media fundamentals across all channels with a connection to performance (brand and performance) and an ability to train and educate more junior team members
- Expert level media math skills
- Compelling and persuasive written and verbal communication and presentation skills; ability to reach compromise when necessary
- Strong comfort level with data, analytics, and measurement
- Experience collaborating with media owners, agency business units and creative agency partners in an integrated manner
- Comfortable working in a fast‑paced, dynamic environment
Responsibilities
- Serve as key point of contact for client teams to streamline requests and coordinate workstreams
- Craft data‑driven, full‑funnel paid media strategies and end‑to‑end experiences that deliver business results based on a deep understanding of the consumer
- Develop client presentations and templates for POVs and recommendations
- Coordinate with peers to ensure consistency in ways of working (process, tools & platforms, people)
- Work in partnership with creative, OMG comms planning and client teams to marry creative and media strategies for an integrated and holistic consumer experience
- Issue and present paid media recommendations & POVs to increase efficiencies and effectiveness of media plans as indicated by performance reporting, learning agendas and consumer trends
- Maintain positive team culture and working environment
- Manage resources & help team members prioritize work
- Accountable for planning teamwork, including QAing budgets and media math as relevant
Compensation Range
$90,000—$125,000 USD
Benefits
Health insurance, vision insurance, dental insurance, 401(k), Healthcare Flexible Spending Account, Dependent Care Flexible Spending Account, vacation days, sick days, personal days, paid parental leave, paid medical leave, and STD/LTD insurance benefits
Work Arrangement
This role is hybrid, requiring three (3) days per week in the office. The remaining two (2) days may be worked remotely. Specific in‑office days will be discussed during the interview process, with flexibility to align with team needs. Please note that the number or required in‑office days may be adjusted over time, potentially increasing the number of required in‑office days based on business needs.
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