Digital Marketing Strategist

Position Summary
The Digital Marketing Strategist works as a member of the Marketing & Communications team and reports to the Senior Director of Marketing and Communications within the Dean's Office. The incumbent partners with colleges and departments to integrate social and paid media into their marketing and communication plans, and produces engaging free and paid social media strategies on Facebook, Instagram, and LinkedIn. The role also oversees departmental accounts, benchmarks, maintains the college’s voice, plays a key role in content production, and participates in ongoing content strategy sessions.

Key Responsibilities

Develop and produce engaging, original, relevant, and high‑quality content across the college’s digital platforms, implementing a social content strategy on Facebook, Instagram, and LinkedIn.

Build and execute digital marketing campaigns, plan and schedule social media posts, monitor conversations, and engage stakeholders in real time.

Tag content, monitor engagement traffic, generate reports, analyze insights, and recommend future content and posts.

Maintain a digital content calendar to strategically promote events, initiatives, and goals for the college.

Suggest and implement new ideas to enhance brand awareness and encourage audience participation.

Facilitate digital advertising efforts for the college’s departments and units, primarily on Facebook, Instagram, and LinkedIn.

Ensure college units understand how digital advertising can support recruitment efforts.

Provide support for the college’s digital advertising efforts.

Collaborate on creative content for free media channels.

Review copy and creative before publication.

Manage a social media student worker.

Provide professional development and mentorship opportunities.

Approve timesheets in OneSource.

Minimum Qualifications
Bachelor’s degree in a related field or equivalent, and at least 2 years of professional experience.

Preferred Qualifications and Skills

Undergraduate degree in marketing, advertising, public relations, or related field.

Three or more years of demonstrable expertise in managing social media, focusing on Facebook, Instagram, and LinkedIn.

Working knowledge of Meta Business Suite, including creating ads through Meta Ads Manager.

Strong attention to detail; self‑starter; can work independently and as part of a team.

Ability to compile, report, and analyze social media analytics.

Ability to manage time wisely and work with little supervision.

Ability to provide innovative and creative solutions.

Excellent written and verbal communication skills, including writing, editing, and presentation.

Impeccable grammar and spelling.

Working knowledge of AP Style.

LinkedIn job posting knowledge preferred.

Working knowledge of graphic design software.

Commitment to outstanding customer service.

Ability to multitask.

Strong work ethic and high expectations for quality.

Excellent interpersonal skills.

Outstanding organization and planning skills.

Job Location
Athens, Georgia

Equal Opportunity Statement
The University of Georgia is an Equal Opportunity employer. All qualified applicants will receive consideration for employment without regard to age, color, disability, genetic information, national origin, race, religion, sex, or veteran status or other protected status.

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