Marketing Manager

Marketing Manager
Horseshoe Bay Resort is seeking a strategic and creative Marketing Manager to shape the resort's brand narrative and drive engagement across one of Texas' premier luxury destinations. This role leads integrated marketing and public relations efforts, executes multi-channel campaigns, and partners cross-functionally to support revenue growth, brand visibility, and exceptional guest experiences.

Key Responsibilities

Develop and execute integrated, full-funnel marketing campaigns across digital, traditional, and on-property channels

Lead brand initiatives, including new amenity launches and seasonal promotions

Manage campaign lifecycle from strategy and creative direction to launch and performance analysis

Public Relations & Communications

Oversee public relations efforts, including press releases, media outreach, and influencer partnerships

Maintain consistent brand voice across all communications and platforms

Build relationships with media partners to enhance brand visibility

Digital & Content Management

Manage the resort's digital ecosystem, including website, social media, email marketing, and OTA channels

Partner on content creation, including photo shoots, video production, and storytelling initiatives

Ensure brand consistency and optimization across all digital touchpoints

Experiential Marketing & Activations

Plan and execute on-property activations, events, and brand collaborations

Work cross-functionally with resort teams to deliver high-impact guest experiences

Support large-scale events and experiential campaigns

Operations & Project Management

Manage the marketing calendar and prioritize multiple campaigns simultaneously

Oversee creative asset production and external vendor relationships

Collaborate closely with Revenue Management to align campaigns with business goals
What You Bring

Bachelor's degree in Marketing, Communications, or a related field preferred

35 years of progressive marketing or public relations experience, preferably in hospitality, lifestyle, or agency environments

Strong writing, editing, and storytelling skills with attention to brand voice and detail

Proven experience executing integrated campaigns across digital, media, and live events

Strong project management and organizational skills in a fast-paced environment

Proficiency in Microsoft Office; experience with Adobe Creative Suite and social platforms (Meta, TikTok, LinkedIn) preferred

Passion for hospitality, travel, or destination marketing

Core Competencies

Strategic Thinking: Ability to translate business goals into impactful marketing strategies

Creativity: Brings fresh, innovative ideas to elevate the brand
Execution: Delivers high-quality work across multiple projects simultaneously

Collaboration: Effectively partners with cross-functional teams

Communication: Demonstrates strong written and verbal communication skills

Why Horseshoe Bay Resort
Located in the Texas Hill Country on the shores of Lake LBJ, Horseshoe Bay Resort is a AAA Four Diamond destination recognized among Cond Nast Traveler's Top Resorts in the Southwest. With world-class golf, a full-service spa, marina, and extensive amenities across 7,000 acres, the resort offers a dynamic environment for hospitality professionals to grow and make an impact.

Benefits & Resort Perks

Medical, Dental, and Vision Insurance

Short- and Long-Term Disability Coverage

Major Illness and Accident Insurance

Associate Relief Fund access

401(k) with employer match

Competitive salary with regular reviews

Paid vacation and holidays

Subsidized associate housing and shuttle transportation

Weekly meal subsidies and dining/retail discounts

Access to resort amenities, including golf (based on availability)

Discounted rates at Crescent Hotels & Resorts properties nationwide

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