Job title: US Associate Director, Digital Marketing, Respiratory
Grade: L3-2
Hiring Manager: Haris Qamar
Location: Cambridge, MA
Overview
The US Associate Director, Digital Marketing will lead the development and measurement of key Provider/Patient marketing strategies, tactics, and content for Asthma and COPD indications. They will develop marketing content that complements the salesforce, enabling an accurate omnichannel experience for customers (NPP). The role interfaces directly with GTMC, Provider and Patient Experience teams, and agency teams, and reports to the Head of Product Strategy for Respiratory.
Responsibilities
- Transform brand strategy into compelling, data-driven omnichannel plans and content, driven by customer insights and analytics.
- Leverage and integrate multiple customer engagement channels to create seamless, cross‑channel journeys that enhance provider and patient interactions.
- Design, execute, and optimize omnichannel tactical plans for Dupixent, ensuring a customer‑centric approach for provider segments.
- Provide clear strategic direction to internal partners (e.g., GTMC) and agencies on channel mix selection, content development, and tactical execution.
- Prioritize an exceptional customer experience, ensuring every interaction drives meaningful engagement and facilitates ongoing brand conversations.
- Work closely with internal partners (e.g., GTMC) to develop targeted omnichannel measurement plans, defining KPIs, goals, and success benchmarks that align with business objectives.
- Foster strong collaboration with internal stakeholders and cross‑functional teams (e.g., GTMC) to ensure brand alignment and execution excellence.
Basic Qualifications
- Bachelor’s degree.
- Minimum 5 years of experience in marketing, product, and/or brand management.
- Strong analytical and problem‑solving skills.
- Ability to work effectively in a fast‑paced, collaborative environment.
- Excellent communication and interpersonal skills.
Preferred Qualifications
- Product launch experience.
- Experience in pharma, biopharma, biotech, or healthcare.
- Media mix optimization experience.
- Respiratory (and biologic) experience.
- Understanding of market research, creative development, and regulatory review/approval processes.
- Comprehensive understanding of the key dynamics driving the U.S. health care environment.
- Cross‑functional collaboration ability.
- Digital marketing expertise.
- Competitive market experience.
- Alliance co‑promote experience.
Benefits and Why Choose Us
- Supportive, future‑focused team that brings the miracles of science to life.
- Endless opportunities to grow talent and advance career through promotion, lateral move, or international assignment.
- Thoughtful rewards package that recognizes contributions and amplifies impact.
- Comprehensive health and wellness benefits, including high‑quality healthcare, prevention, wellness programs, and at least 14 weeks gender‑neutral parental leave.
All compensation will be determined commensurate with demonstrated experience. Employees may be eligible to participate in company employee benefit programs, and additional benefits information can be found here.
Sanofi Inc. and its U.S. affiliates are equal‑opportunity and affirmative action employers committed to a culturally diverse workforce. All qualified applicants will receive consideration for employment without regard to race, color, creed, religion, national origin, age, ancestry, nationality, marital or domestic partnership status, sex, gender, gender identity or expression, sexual orientation, disability, veteran or military status, or any other characteristic protected by law.
#J-18808-Ljbffr