US Associate Director, Digital Marketing, Respiratory

US Associate Director, Digital Marketing, Respiratory

Location:

Cambridge, MA
Hiring Manager:

Haris Qamar
About the Role

The US Associate Director, Digital Marketing will lead the development and measurement of key Provider/Patient marketing strategies, tactics, and content for Asthma and COPD indications. The role develops marketing content that supports the salesforce and delivers an accurate omnichannel experience for our customers, including Non-Personal Promotion (NPP). It interfaces directly with GTMC, Provider and Patient Experience teams, and agency partners and reports to the Head of Product Strategy for Respiratory.
Main Responsibilities

Transform brand strategy into data‑driven omnichannel plans and content, driven by customer insights and analytics.
Leverage and integrate multiple customer engagement channels to create seamless cross‑channel journeys that enhance provider and patient interactions.
Design, execute, and optimize omnichannel tactical plans for Dupixent, ensuring a customer‑centric approach for provider segments.
Provide clear strategic direction to internal partners and agencies on channel mix selection, content development, and tactical execution.
Prioritize an exceptional customer experience, ensuring every interaction drives meaningful engagement and facilitates ongoing brand conversations.
Develop targeted omnichannel measurement plans with KPIs, goals, and success benchmarks that align with business objectives.
Collaborate closely with internal stakeholders and cross‑functional teams to ensure brand alignment and execution excellence.
About You

Basic Qualifications

Bachelor's degree.
At least 5 years of experience in marketing, product, and/or brand management.
Strong analytical and problem‑solving skills.
Ability to work effectively in a fast‑paced, collaborative environment.
Excellent communication and interpersonal skills.
Preferred Qualifications

Product launch experience.
Experience in pharma, biopharma, biotech or healthcare.
Media mix optimization experience.
Respiratory (and biologic) experience.
Understanding of market research, creative development, and the regulatory review/approval process.
Comprehensive understanding of the key dynamics driving the US health care environment.
Cross‑functional collaboration ability.
Digital marketing expertise.
Competitive market experience.
Alliance co‑promote experience.
Benefits

Salary Range:

$148,500 – $214,500.
Employees may be eligible to participate in company employee benefit programs. Benefits include a comprehensive health and wellbeing package, wellness programs, and at least 14 weeks’ gender‑neutral parental leave.
Legal Notice

Sanofi Inc. and its U.S. affiliates are Equal Opportunity and Affidivive Action employers committed to a culturally diverse workforce. All qualified applicants will receive consideration for employment without regard to race, color, creed, religion, national origin, age, ancestry, nationality, natural or protective hairstyles, marital, domestic partnership or civil union status, sex, gender, gender identity or expression, affectional or sexual orientation, disability, veteran or military status, domestic violence victim status, atypical cellular or blood trait, genetic information (including refusal to submit to genetic testing) or any other characteristic protected by law.
Location Requirement

US and Puerto Rico residents only.

#J-18808-Ljbffr