US Associate Director, Digital Marketing, Respiratory

Job title: US Associate Director, Digital Marketing, Respiratory Grade: L3-2 Hiring Manager: Haris Qamar Location: Cambridge, MA
About the Role

The US Associate Director, Digital Marketing will be responsible for leading the development, and measurement of key Provider/Patient marketing strategies, tactics and content to support both Asthma and COPD indications. A key responsibility will be to develop marketing content that complements the salesforce and enable accurate Omnichannel experience for our customers NPP (Non-Personal Promotion). This position will have direct interface with GTMC, Provider and Patient Experience teams, and agency teams. Reports to the Head of Product Strategy for Respiratory. Join the team transforming care for people with immune challenges, rare diseases, cancers, and neurological conditions. In Specialty Care, you’ll help deliver breakthrough treatments that bring hope to patients with some of the highest unmet needs.
About Sanofi

About Sanofi: We are an R&D-driven, AI-powered biopharma company committed to improving people’s lives and delivering compelling growth. Our deep understanding of the immune system – and innovative pipeline – enables us to invent medicines and vaccines that treat and protect millions of people around the world. Together, we chase the miracles of science to improve people’s lives.
Main Responsibilities

Transform Brand Strategy into compelling, data-driven Omnichannel plans and content, driven by customer insights and analytics
Leverage and integrate multiple customer engagement channels to create seamless, cross-channel journeys that enhance Provider and Patient interactions.
Design, execute, and optimize Omnichannel tactical plans for Dupixent, ensuring a customer-centric approach for provider segments

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