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Lead Marketing Copywriter

Virtual Vocations Inc · New York, NY, USA ·

Job type:
Full Time

Leading the copywriting function for a B2B tech company, the full-time Lead Marketing Copywriter will manage a team of conversion copywriters, design AI-powered copywriting systems, and collaborate with various departments to enhance copy quality and consistency in a remote work environment.
Key responsibilities

Collaborate with Brand, Growth Product, SEO, SEM, Design, and Engineering teams to ensure consistent copy quality across customer-facing assets
Design and implement AI-powered copywriting systems to scale output efficiently
Lead and mentor the copywriting team, conducting performance reviews and defining copy strategy and style guides

Required qualifications

8+ years of experience in copywriting roles, with 3+ years in B2B tech/SaaS or similar industries
Proven experience in leading AI adoption and workflows within a copywriting or marketing context
Experience with North American-based tech companies, either in-house or at an agency
Bachelor's degree or higher
Expertise in conversion and direct-response copywriting, including A/B testing and Voice-of-Customer research