Copywriter

Job Description

Our client in the beauty space is looking for a freelance copywriter to join their team!

*This person must have beauty/ skincare experience*

Title:

Copywriter
Type:

freelance
Duration:

3 months to start
Location:

NYC
Onsite:

3 days/week

We are seeking a creative and detail-oriented Copywriter to develop compelling, audience-focused content across digital marketing channels. This freelance opportunity is ideal for someone who can balance brand storytelling with performance-driven messaging, creating clear, engaging copy that strengthens customer connection and supports campaign goals.

Key Responsibilities

Create thoughtful, effective messaging that enhances the quality and impact of marketing materials.

Support content leadership in applying a consistent voice across branded assets and channels.

Write clear, compelling copy for digital platforms including website content, email campaigns, homepage messaging, and product descriptions.

Adapt copy to fit the needs of retailer platforms and various third-party e-commerce environments.

Develop copy for both organic and paid social media content.

Manage ongoing copy requests and shifting priorities while meeting deadlines.

Contribute to content strategy for product launches and seasonal campaigns.

Tailor messaging to support full-funnel customer journeys across digital touchpoints.

Partner with creative, social, digital, and marketing teams to ensure consistency across brand experiences.

Apply voice and messaging guidelines across all assignments and workflows.

Write social-first copy for owned channels such as Instagram and TikTok.

Adjust messaging for different audience segments across email, social captions, and website content.

Qualifications

2–5 years of copywriting experience in beauty or skincare

Exceptional attention to detail with strong proofreading and editing skills

Ability to manage deadlines, feedback, and approvals with a solution-oriented mindset

Highly organized, self-directed, and comfortable working across multiple projects and stakeholders

Adaptable and able to shift priorities quickly in a dynamic environment

Proficiency in Microsoft Word and Excel

Strong understanding of social and digital platforms and how they support creative and marketing goals

Knowledge of marketing strategy and content development for integrated campaigns

Ability to identify audience insights and adapt messaging by platform

Excellent written and verbal communication skills

Demonstrated experience in copywriting, content strategy, and cross-functional collaboration

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