Lifecycle Marketing Manager

What You'll Do

Build, launch, and optimize email, push notification, and in-app messaging campaigns

Design customer journeys based on user behavior, acquisition source, lifecycle stage, and engagement patterns

Create lifecycle programs that drive activation, engagement, retention, resurrection, and monetization

Develop sophisticated segmentation strategies and personalized messaging frameworks

Analyze campaign performance and continuously optimize conversion and engagement metrics

Build automated customer journeys and scalable lifecycle infrastructure

Develop testing frameworks across messaging, timing, segmentation, and channel strategy

Identify gaps in the customer experience and proactively propose lifecycle solutions

What You Bring

3–7 years of lifecycle marketing experience

Experience building complex lifecycle campaigns based on user states, acquisition channels, and behavioral segmentation

Strong understanding of customer journey design, retention marketing, and lifecycle strategy

Experience building automated workflows and customer journeys in modern lifecycle platforms

Strong analytical skills and ability to use data to drive decision-making

Excellent written communication and messaging instincts

Ability to operate independently and proactively identify opportunities

Strong project management and organizational skillsComfortable working cross-functionally in a fast-moving environment

Experience at a high-growth startup

Bonus

Experience working with financial products, fintech, trading platforms, or consumer internet products

Experience using Customer.io or similar lifecycle marketing platforms

Strong understanding of product-led growth and user activation frameworks

Experience building resurrection and re-engagement programs

Familiarity with experimentation, A/B testing, and lifecycle analytics

SQL or analytics experience

Experience working closely with Product and Growth teams

NYC Pay Transparency Disclosure
Salary Range: $150,000 to $215,000 annually plus equity and benefits. This salary range is based on the current available market data, and represents the expected salary range for this role. Kalshi has minimal hierarchy and few titles, but has broad ranges of experience represented within roles. Should you have compensation expectations that exceed these bands, we'd love to hear from you and would welcome you to reach out to further discuss.

Commitment to Equal Opportunity
Kalshi is committed to creating a culture of inclusion and belonging, and we are proud to be an equal opportunity employer. We believe it is our collective responsibility to uphold these values and encourage candidates from all backgrounds to join us in our mission. All qualified applicants will be treated with respect and receive equal consideration for employment without regard to race, color, creed, religion, sex, gender identity, sexual orientation, national origin, disability, uniform service, veteran status, age, or any other protected characteristic per federal, state, or local law. If you are passionate about what you do and want to use your talents to support our mission and values, we’d love to hear from you.

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