Digital Sales Manager

JOB DESCRIPTION
WISN-TV, the ABC affiliate in Milwaukee, WI is looking for a Digital Media Sales Manager to provide energized leadership for our digital sales programs. You have experience with new media and enjoy staying up to date with its evolution, understand digital marketing strategy and excel in a customer-focused team environment.

Job Responsibilities

Prepare and implement individual advertiser account strategy including revenue goals

Meet with the local sales team, including group and individual meetings, to ensure their professional development and success with shared goals

In partnership with the Local Sales Manager, lead weekly sales meetings; prepare and lead quarterly/annual sales planning meetings

Evaluate seller performance and provide feedback

Be a primary negotiator for the station on all digital business; review important sales proposals in advance to ensure client goals are achieved in a manner consistent with station sales guidelines

Respond to Request For Proposals (RFPs); meet client deadlines

Meet with clients to develop/strengthen business relationships; improve client retention

Develop/strengthen business relationships with important station vendors

Support local sellers in sales presentations to multiple points of contact with client/agency personnel

Develop and produce non-traditional revenue and new sales programs

Manage multiple expense budgets related to digital projects

Work in partnership with the Local Sales Manager and National Sales Manager to achieve shared and strategic goals

Provide training to Local and National sellers

Ensure that all necessary sales presentations are comprehensive and available in advance of the selling window

Maintain current and accurate revenue forecasts by accountReview new insertion orders

Experience Requirements

Have a complete understanding of current digital marketing strategies including synergist values with other media.

Understanding of pricing and inventory management principles

Dissect an advertising Request For Proposal (RFP); identify important revenue opportunities, and prepare comprehensive and a winning response

Prospect, meet with, and close business with new station clients

Have the skills to manage others

Valid driver's license and reliable automobile

Related military experience will be considered

Value in Action
At Hearst Television we tell stories every day. Stories about people of all backgrounds, perspectives, and identities. That’s why, behind the scenes, we believe in being an organization that fosters collaboration and open communication, ensuring that the content we create is authentic, accurate, and connected to the communities we serve.

Benefits
Hearst's benefit programs are modern, flexible and designed to focus on you. As a Hearst employee, you and your spouse or partner or dependents would have access to the following benefits.

Medical | Dental | Vision

401(k) matching

Emotional Wellness Support

Paid Time Off

Paid Parental Leave

LGBTQ+ Health Services

Additional benefits to meet your and your family's needs

ABOUT US
Hearst Television (HTV) owns and/or operates 35 television and two radio stations serving 27 media markets across 39 states reaching over 22 million U.S. television households. HTV is recognized as one of the industry's premier broadcasting companies and has been honored with numerous awards for distinguished journalism, industry innovation, and community service. We are an Equal Opportunity Employer. We do not discriminate in hiring on the basis of sex, gender identity, sexual orientation, race, color, religion, creed, national, origin, physical or mental disability, protected veteran status, or any other characteristic protected by federal, state, or local law.

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