Digital Sales Manager

WISN-TV, the ABC affiliate in Milwaukee, WI is looking for a Digital Media Sales Manager to provide energized leadership for our digital sales programs. You have experience with new media and enjoy staying up to date with its evolution, understands digital marketing strategy and excels in a customer-focused team environment.

Job Responsibilities

Prepare and implement individual advertiser account strategy including revenue goals

Meet with the local sales team, including group and individual meetings, to ensure their professional development and success with shared goals

In partnership with the Local Sales Manager, lead weekly sales meetings; prepare and lead quarterly/annual sales planning meetings

Evaluate seller performance and provide feedback

Be a primary negotiator for the station on all digital business; review important sales proposals in advance to ensure client goals are achieved in a manner consistent with station sales guidelines

Respond to Request For Proposals (RFPs); meet client deadlines

Meet with clients to develop/strengthen business relationships; improve client retention

Develop/strengthen business relationships with important station vendors

Support local sellers in sales presentations to multiple points of contact with client/agency personnel

Develop and produce non-traditional revenue and new sales programs

Manage multiple expense budgets related to digital projects

Work in partnership with the Local Sales Manager and National Sales Manager to achieve shared and strategic goals

Provide training to Local and National sellers

Ensure that all necessary sales presentations are comprehensive and available in advance of the selling window

Maintain current and accurate revenue forecasts by account

Experience Requirements

Have a complete understanding of current digital marketing strategies including synergist values with other media

Understanding of pricing and inventory management principles

Dissect an advertising Request For Proposal (RFP); identify important revenue opportunities, and prepare comprehensive and a winning response

Prospect, meet with, and close business with new station clients

Have the skills to manage others

Valid driver's license and reliable automobile

Related military experience will be considered

Benefits

Medical | Dental | Vision

Emotional Wellness Support

Additional benefits to meet your and your family's needs

Additional Info
Station/Company Name : WISN-TV

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