Have you successfully opened doors and built lasting partnerships with Walmart, Target, and other major US retailers?
Are you ready to take ownership of launching and scaling a successful UK toy brand across the United States?
Do you have the commercial expertise, industry relationships, and entrepreneurial mindset to build a US business from the ground up?
Macgregor Black are partnering with a growing toy brand on the search for a Senior Sales Director - US. This is a permanent role based in New York.
As the Senior Sales Director, you will focuson building the US business, securing new retail partnerships, and establishing the company's presence within key mass-market retailers. The successful candidate will have a strong track record of opening doors and driving growth with major US retailers, particularly Walmart and Target, and will bring deep expertise from the toy industry.
Key Responsibilities
- Lead the company's US commercial expansion strategy and establish a strong retail footprint across North America.
- Develop and execute strategic sales plans to secure listings with major mass-market retailers including Walmart, Target, and other national accounts.
- Build and manage senior-level relationships with buyers, merchants, and category decision-makers.
- Identify and secure new distribution opportunities across mass retail, specialty toy, and omni-channel accounts.
- Represent the company in the US market, acting as the key commercial leader and brand ambassador.
- Collaborate with UK-based leadership, marketing, product development, and supply chain teams to ensure successful market entry and growth.
- Develop account plans, sales forecasts, promotional strategies, and annual business reviews.
- Monitor market trends, competitor activity, and consumer behaviour to identify growth opportunities.
- Build and lead the US sales organisation as the business scales.
What are we looking for?
- Significant sales leadership experience within the toy industry.
- Proven success developing and growing business with major US mass‑market retailers.
- Demonstrated experience opening new retail accounts and building distribution from a relatively low market base.
- Strong relationships with key buyers and decision‑makers at Walmart, Target, and other leading US retailers.
- Experience representing international or challenger brands in the US market is highly desirable.
- Entrepreneurial mindset with the ability to operate independently and build a market from the ground up.
- Excellent commercial, negotiation, and relationship‑management skills.
- Willingness to travel extensively within the US and internationally as required.
Competitive salary + benefits.
Please contact Luke Boyle for more information today.
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