Sr. Marketing Manager, Weekly Reasons Consumer Strategy

Senior Marketing Manager, Weekly Reasons Consumer Strategy

As a member of the Guest Marketing Strategy team, you will play a critical role in shaping Target's Weekly Reasons marketing ecosystem: the always-on, consumer-centric strategy that gives consumers compelling reasons to choose Target every week.
In partnership with the Director, Guest Marketing Strategy – Weekly Reasons, you will help define the strategic platform that guides Routine and Discovery storytelling across the Weekly Reasons ecosystem. You will translate consumer needs, cultural context, merchandising priorities and seasonal themes into clear strategic direction that unlocks stronger briefs, sharper creative, more connected channel planning, and a more consistent consumer experience.
Success in this role requires strong strategic thinking, deep consumer curiosity, cultural fluency, strong storytelling instincts, disciplined synthesis, and the ability to lead through influence across a broad set of partners. This is a strategy role designed to strengthen the consumer POV, improve decision-making, and help Weekly Reasons become a more consumer-led, connected habit engine.
Core responsibilities of this job are described within this job description. Job duties may change at any time due to business needs.
Core responsibilities:
Partner with the Director to define and evolve the Weekly Reasons consumer and story strategy.
Develop a clear weekly point of view that connects consumer mindset, cultural signals, business priorities, seasonal moments, category strategies, and performance insights.
Own the consumer and cultural lens within the Weekly Reasons operating model, ensuring plans are grounded in what consumers need, feel, value, and respond to.
Translate insights into ideas-led planning, strategic briefs, and cross-channel direction that connect Routine and Discovery within one Weekly Reasons system.
Identify timely, differentiated, and culturally relevant story opportunities that strengthen Target's relevance and weekly consumer connection.
Partner across Marketing, Creative, Digital, Social, Media, Loyalty, Roundel, Merchandising, Enterprise Insights, and other cross-functional teams to build alignment around a shared Weekly Reasons POV.
Develop decision-making frameworks for what earns Weekly Reasons support, what level of support is needed, and how stories should flex across channels and consumer needs.
Translate performance results, consumer response, content learnings, and cultural signals into actionable recommendations that improve Weekly Reasons strategy over time.
About you:
Bachelor's degree in Marketing, Business, Communications, or a related field.
7+ years of experience in marketing strategy, brand strategy, consumer insights, cultural strategy, or integrated campaign planning.
Strong ability to translate consumer insights, business priorities, cultural signals, and performance data into clear marketing strategies, briefs, and recommendations.
Deep curiosity about consumers, culture, retail, shopping behavior, media, content, and the competitive landscape.
Strong strategic writing and storytelling skills, with the ability to develop a clear point of view and inspire creative and cross-functional partners.
Ability to connect dots across fragmented inputs, simplify complexity, and influence decision-making across functions and leadership levels.
Proven ability to operate with speed, accountability, and sound judgment in a fast-paced, ambiguous environment while managing multiple priorities.
Strong creative and analytical instincts, with the ability to partner across creative, social, digital, media, merchandising, insights, and other cross-functional teams.
This position will operate as a Hybrid/Flex for Your Day work arrangement based on Target's needs. A Hybrid/Flex for Your Day work arrangement means the team member's core role will need to be performed both onsite at the Target HQ MN location the role is assigned to and virtually, depending upon what your role, team and tasks require for that day. Work duties cannot be performed outside of the country of the primary work location, unless otherwise prescribed by Target.