Growth Marketing Operations Coordinator

The Demand Gen Coordinator plays a critical operational role in managing the full funnel of inbound demand generation (DG) leads. The ideal candidate is detail-oriented, highly responsive, and comfortable using technology to scale communications and streamline manual tasks.

100% onsite based out of Boston (Newbury St.)

Key Responsibilities

Build, QA, and launch campaigns end-to-end across multiple markets and brands

Turn core assets (eGuides, webinars, insights) into ads, emails, and landing pages

Support paid media execution and creative testing (copy, formats, audiences)

Build and optimize landing pages to improve conversion rates

Manage webinar setup, logistics, and follow-up communications

Track campaign performance (cost per lead, conversion rates, engagement) and recommend improvements

Research and test new acquisition channels

Use AI tools to accelerate content creation, campaign builds, and testing

Own campaign project management - timelines, deliverables, and cross-team coordination from brief to launch

Manage content and asset production - ensuring ads, emails, landing pages, and creative are developed, QA’d, and delivered on time

Required Qualifications

2 - 4 years of experience in demand generation, marketing operations, or B2B sales support

Hands‑on experience running Meta (Facebook/Instagram) ad campaigns - campaign creation, audience building, bid strategy, creative testing

Excellent communication, organizational, and project management skills

Highly responsive and comfortable in a fast‑paced, cross‑functional environment

Savvy with AI tools (e.g., ChatGPT, Gemini, etc.) and capable of developing content prompts and sales messaging for automation

Strong analytical instincts; able to monitor patterns in lead flow and performance

Compensation
The pay range for this position is a base pay of $30-$36 hourly ($62,400-$75,000 annually); however, base pay offered may vary depending on job-related knowledge, skills, and experience. Bonuses and restricted stock units may be provided as part of the compensation package, in addition to a full range of benefits. Base pay is based on market location. Minimum wage for the position will always be met.

Perks That You Need To Know About
Participation in our incentive programs (which may include eligible cash, equity, or commissions). Plus paid vacation, holidays, sick time, parental leave, and recharge leave; medical, tele‑health, dental and vision benefits; 401(k) plan; flexible spending accounts (FSAs); commuter program; life and disability insurance; Maven (a support system for new parents); Carrot (fertility benefits); UrbanSitter (caregiver referral network); Employee Assistance Program; and pet insurance.

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