Marketing Content Creator/Producer

Job Summary Be a part of a top pharmacy school and help attract the next generation of pharmacists. The Marketing Content Creator/Producer role at the University of Wisconsin-Madison School of Pharmacy is a unique opportunity to share the stories of the Doctor of Pharmacy (PharmD) program and show prospective students why the School of Pharmacy is one of the nation’s best. This position will serve as the lead visual storyteller and capture what it’s like to be a PharmD student and what makes UW–Madison the best choice for pharmacy school, highlighting PharmD student life, curriculum strengths, admissions guidance, and much more.
Key Job Responsibilities Conceptualize, plan, film, edit, and post videos for School of Pharmacy Instagram, YouTube, and other marketing channels.
Coordinate and collaborate with student content creators in pre‑ to post‑production processes.
Build and manage a content calendar; maintain timelines and deliverables.
Monitor performance of video posts using platform analytics data and optimize future projects based on that data.
Contribute to the development of other marketing team projects.
Develop, implement, and maintain strategic marketing plans based on research and established strategies.
Develop, implement, and disseminate marketing materials through various communication mediums utilizing appropriate technologies and techniques.
Collect, analyze, prepare, summarize, and disseminate data and trends relevant to ongoing or future marketing activities.
Compensation and Benefits Qualified candidates can expect to earn between $53,600 and $65,000 annually. Candidates who are highly qualified may earn between $65,000 and $70,000 annually. Benefits include generous vacation, holidays, paid time off, competitive insurances and savings accounts, and retirement benefits through the Wisconsin Retirement System (WRS).
Required Qualifications Experience in visual storytelling with videography, social media, and graphic design.
Experience with writing, filming and editing short‑form videos.
Experience with YouTube and Instagram platforms and tools.
Strong communications skills and ability to collaborate with others.
Strong project management, organizational, and time management skills.
Demonstrated creativity and innovative thinking.
Preferred Qualifications Proficiency in Google Analytics and social media analytics.
Experience working in team environments.
At least six months of marketing or communications‑related experience (such as relevant internships, part‑time related work, or full‑time employment in a marketing/communications role).
Education Associate’s degree in a related field required; Bachelor’s degree preferred.
How to Apply The following documents are required: a cover letter explaining a) why you are the best candidate for this position, b) what makes you interested in this position, and c) your philosophy on the use of AI as it relates to this position; a current resume that includes a section on technical skills and a link to your LinkedIn profile; and a portfolio with at least three (3) samples of short‑form videos you created from scratch (concept to posting). Incomplete applications may not be considered.
Contact Information For issues with your application, please contact Allison Miller at allison.miller@wisc.edu.
Equal Opportunity Employer The University of Wisconsin-Madison is an Equal Opportunity Employer. Qualified applicants will receive consideration for employment without regard to, including but not limited to, race, color, religion, sex, sexual orientation, national origin, age, pregnancy, disability, or status as a protected veteran and other bases as defined by federal regulations and UW System policies.

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