Leading the brand narrative and product positioning, the full-time remote Director of Brand Marketing will manage go-to-market strategies for genomic health products, ensuring clear communication of complex concepts to drive customer trust and adoption.
Key responsibilities
Define and protect the brand identity to ensure clarity and trust across all touchpoints
Develop compelling messaging and positioning for DNA and genomic health products
Execute go-to-market plans for product launches across various channels, including web and social media
Required qualifications
8+ years of experience in brand and product marketing, preferably in consumer health or tech
Proven track record in shaping brand strategies for science-driven companies
Experience in launching technical products in biotech or genomics
Strong ability to translate complex scientific concepts into accessible language
Comfortable working in a remote, fast-paced environment
Director of Brand Marketing
Virtual Vocations Inc · New York, NY, USA ·
- Job type:
- Full Time