Director of Marketing, eCommerce & Digital

About the Company We are a fast-growing and innovative aftermarket parts provider supporting the retail petroleum and foodservice industries. We serve our customers by offering remanufactured, engineered, and resale products and solutions. Our growth strategy includes both organic efforts and growth through acquisition, and our culture is built upon these values: The Customer is Always Served Continuous Improvement Invest in Our Employees Uncompromising Ethics Trust Passion Benefits 100% Employer Paid Medical and Dental plans Vision insurance 100% Employer paid Life insurance Annual Bonus Program 401k Matching Paid holidays Paid Time Off Position Summary Freedom Electronics is seeking a strategic, data-driven Director of Digital Marketing & eCommerce to lead and expand the company’s digital marketing initiatives, eCommerce growth strategy, customer acquisition efforts, and digital customer experience. Reporting directly to the CEO, this leadership role will oversee the company’s digital ecosystem while driving revenue growth, brand visibility, customer engagement, and online conversion performance. Freedom Electronics is seeking to expand a rapidly growing eCommerce channel representing approximately 30% of company revenue, Freedom Electronics is investing in scalable digital growth strategies to support continued expansion. The Director will lead digital strategy, website performance, analytics, paid media, marketing automation, SEO, and online merchandising initiatives while managing outside agency and contractor relationships. This role will also oversee a Marketing Communications Manager responsible for content creation, social media, trade shows, collateral development, and customer communications. This is a hybrid role with approximately 75% remote flexibility; however, the candidate must be available to travel onsite as needed for leadership meetings, planning sessions, trade shows, video productions, and collaborative initiatives. Essential Duties & Responsibilities Digital Strategy & eCommerce Leadership Develop and execute the company’s digital marketing and eCommerce growth strategy aligned with overall business objectives Drive online revenue growth, customer acquisition, conversion optimization, and digital engagement initiatives Lead the evolution of the company’s digital ecosystem including: eCommerce platforms Corporate websites Customer portals CRM and marketing automation systems Email marketing platforms Optimize digital customer experience, site usability, navigation, and conversion performance Collaborate with internal teams to support product launches, promotions, pricing initiatives, and customer engagement campaigns PI032bc2346d2e-25448-40897175aa415a4b-8b21-40fc-a65c-70d2b25ca29a