Director of Sales, Retail

Job Responsibilities

Lead and execute the retail sales strategy across the AMER region

Drive revenue growth, market share expansion, and profitability across key retail accounts

Translate strategic priorities into actionable account plans and deliver measurable results

Oversee relationships with major national and regional retail customers across the United States

Partner with Key Account Managers to develop and execute Joint Business Plans (JBPs)

Identify opportunities for distribution expansion, assortment optimization, and retail execution improvements

Lead negotiations, pricing strategies, and promotional planning to drive mutual customer success

Establish clear performance expectations, KPIs, and development plans aligned to business objectives

Foster a culture of accountability, collaboration, and continuous improvement

Act as a visible and authentic leader who motivates and engages teams

Provide strategic direction and oversight to the Regional Sales Manager – Commercial Marine

Collaborate with Marketing, Supply Chain, and Product Management to align strategies and ensure service level excellence

Track and manage performance against revenue, margin, and growth targets

Requirements

Bachelor’s degree in business, marketing, or related field (or equivalent experience)

10+ years related experience in sales management, marine industry customers desired

Proven leadership experience managing and developing high-performing, geographically distributed sales teams

Demonstrated success managing large, complex retail accounts and delivering sustained revenue growth

Strong commercial acumen, including pricing, margin management, and forecasting

Experience operating in a global, matrixed organization

Ability to use CRM tools to drill-down into targets, accounts, and sales numbers

Proficiency in Microsoft Excel, PowerPoint, and Word; Power BI a plus

Strong analytical skills with the ability to interpret data and drive customer insights

Proven territory-management experience, including call planning and pipeline development

Excellent communication, interpersonal, and presentation skills

Solid understanding of basic financial statements

Strong strategic and day-to-day problem-solving abilities

Proven track record of driving sales growth with customers

Strong creative problem-solving and critical-thinking abilities

Flexibility to adapt to rapidly changing markets

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