Senior Director, Field Sales

Responsibilities

Develop and execute a comprehensive market sales strategy aligned with brand and company objectives

Identify, prioritize, and penetrate key mid-market segments and accounts to drive revenue growth

Build and lead a high-performing, field-based sales organization, including hiring, onboarding, and talent development

Establish clear performance expectations, accountability standards, and workforce plans to achieve sales targets

Lead account planning and ensure disciplined use of CRM tools to drive pipeline development and conversion

Build and maintain strategic relationships with corporate, regional, and local decision-makers

Partner closely with hotel General Managers and property teams to align sales priorities and maximize market performance

Monitor industry trends, customer needs, and competitor activity to refine strategies and optimize outcomes

Manage and report on key performance metrics, including revenue growth, market share, and account development

Collaborate cross-functionally and contribute to broader organizational sales initiatives and strategy

Requirements

7–10+ years of progressive sales experience, preferably within hospitality or a related industry

3–5+ years of leadership experience managing field-based or distributed sales teams

Demonstrated success driving revenue growth and executing complex sales strategies

Proficiency with CRM tools (e.g., Salesforce) and sales analytics platforms

Strong understanding of hotel sales, distribution channels, and market dynamics

Experience with pipeline management, forecasting, and data-driven decision making

Strategic thinking with strong market insight

Proven ability to build, lead, and develop high-performing teams

Relationship-driven sales leadership and stakeholder management

Results-oriented with strong execution discipline

Cross-functional collaboration and influence

Bachelor’s degree in Business, Hospitality, or related field or equivalent combination of education and work experience

Advanced degree preferred

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