Digital Marketing Manager

Inner Mountain Foundation (IMF) is a global personal growth and leadership community inspired by Inner Mountain, the book by founder Diane Wang. We help individuals of all backgrounds rise together — through shared learning, community, and contemplative practice. IMF USA is in an exciting build phase: growing our Masterclass programs, cross-border cohorts, and in-person community across the United States.

The Role
We're looking for a hands‑on digital marketing manager with a proven record of growing audiences and converting them into engaged community members. You'll own our social channels, email marketing, and marketing funnel end to end — from filming and editing content at live events to building automated nurture workflows. This is a builder's role: you'll see your work directly translate into community growth and program enrollment.

What You'll Own
Social Media Growth

Publish 4–5 posts per week across Instagram, Facebook, TikTok, and LinkedIn

Produce 1–2 YouTube videos and 3–5 Shorts per week

Grow each platform to 1,000 followers near‑term, on a path to 10,000

Film and edit content at interviews, and live community events

Email Marketing & Automation

Build and activate HubSpot behavioral nurture workflows and automated follow‑up sequences

Lift email click‑through rates from the current 1.3–1.6% to the 2–3% industry benchmark

Publish the weekly newsletter across owned channels, including LinkedIn

Community & Events Support

Support weekly Zoom and Discord Masterclass community sessions

Manage the IMF WhatsApp community daily

Provide marketing and content support for monthly in‑person community events

Website & Funnel Optimization

Implement and maintain tracking (TikTok Pixel, HubSpot Pixel)

Improve sign‑up page conversion and remove funnel friction points

Build and maintain the events page with programming through year end

Qualifications
Required

4+ years in digital marketing or social media management with demonstrable audience growth results — you can show us accounts you've grown, with before/after numbers and live links

A portfolio of short‑form video content you've personally filmed and edited (Reels, TikTok, Shorts)

Hands‑on experience building automated email workflows and nurture sequences on a major platform (Klaviyo, Mailchimp, ActiveCampaign, or similar) — HubSpot strongly preferred

Working knowledge of pixel implementation and funnel analytics (Meta, TikTok, HubSpot)

Experience managing online communities (WhatsApp, Discord, or similar) with consistent daily engagement

Excellent written English; native or fully professional fluency (English is the primary working language)

Self‑directed and reliable — able to run a weekly content calendar without day‑to‑day oversight

Preferred

Experience marketing in the wellness, personal development, education, or coaching space

Familiarity with event marketing and on‑site content capture

Compensation
commensurate with experience

Inner Mountain Foundation USA is an equal opportunity organization. We welcome applicants of all backgrounds.

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